Breakfast’s super-speed reactive electromagnetic display is 44,000 dots of promotional awesome (video)

This superspeed reactive electromagnetic display is 44,000 dots of promotional awesome

TNT wanted to launch its new crime show Perception, in style, and we have to give it to ’em, this is pretty cool. Working with professional technological tinkerers, Breakfast, they created a 23 x 12 foot display made up of 44,000 electromagnetic dots. Imagine those ticker boards you see at train stations, jazzed up with a little modern flavor. The dots are white on one side, black on the other, and move at 15 times the speed of their typical rail-station counterparts — giving a real-time effect. The installation is set up in Manhattan’s Herald Square until July 29th, and is fully interactive. When pedestrians walk past, the board updates to reflect their movement, and this “silhouette” interacts with words and images on the screen. Extra sensory stimulation also comes from the noise the board makes, literally letting you hear your movements. If a picture paints a thousand words, then 44,000 dots in a video paints even more. Head past the break to see the beast in action, plus more details on how it was done.

Continue reading Breakfast’s super-speed reactive electromagnetic display is 44,000 dots of promotional awesome (video)

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Breakfast’s super-speed reactive electromagnetic display is 44,000 dots of promotional awesome (video) originally appeared on Engadget on Wed, 18 Jul 2012 23:15:00 EDT. Please see our terms for use of feeds.

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Rogers offers 6GB Super Plan, guarantees that Galaxy S III will stay busy

Rogers offers 6GB Super Plan, guarantees that Galaxy S III will stay busy

Cellular promos come and go. Rogers, however, wants to make sure that its 6GB Super Plan is one to remember: the carrier is offering the 6GB of monthly data that has become its summer tradition, only this time as part of a bigger plan that tucks in 200 minutes, unlimited messaging and the usual evening and favorites perks for voice calls. At $60, the combo isn’t just a better deal than usual, it’s impossible to build otherwise — the closest that exists is a $73 monthly plan that tops out at 3GB. The promo’s August 8th cutoff date doesn’t afford much breathing room for would-be adopters, but it should let new Galaxy S III buyers milk that LTE for all it’s worth.

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Rogers offers 6GB Super Plan, guarantees that Galaxy S III will stay busy originally appeared on Engadget on Wed, 18 Jul 2012 03:19:00 EDT. Please see our terms for use of feeds.

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Origin PC wants to put you ‘in the fast lane’ with back-to-school promo, hands you a free SSD

Origin PC wants you 'in the fast lane' with back-to-school promo, hands you a free SSD

You know how some philosophical folks say that great things always come in pairs? Well, as it turns out, sometimes that is indeed the case. Not content with handing its fans a free trip towards the promised Ivy Bridge land, Origin PC’s kicking off its 2012 back-to-school promotion with a couple of solid-state goodies to help you save some time during your every-day computer activities. The deal is quite simple: shell out some cash on one of the outfit’s qualifying machines and you’ve got yourself a gratis 128GB or 256GB SSD — this, naturally, includes the EON11-S, EON15-S, EON17-S and that beastly GENESIS, just to mention a few. As Origin PC points out, the worldwide deal’s limited to one per customer, can’t be combined with any other offer and it’ll run until there’s no more supplies to give. If all that sounds good, then head over to the company’s site to get in on it, as well as check out the full list of units involved in the BTS promo.

Continue reading Origin PC wants to put you ‘in the fast lane’ with back-to-school promo, hands you a free SSD

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Origin PC wants to put you ‘in the fast lane’ with back-to-school promo, hands you a free SSD originally appeared on Engadget on Mon, 09 Jul 2012 15:33:00 EDT. Please see our terms for use of feeds.

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Sony drops VAIO T from free PlayStation offer, hikes real cost of entry to $970

Sony drops VAIO T from free PlayStation offer, hikes real cost of entry to $970

Remember how it seemed too good to be true that Sony’s back to school promo would let you buy a VAIO T and get a free PlayStation 3 or Vita worth a third of the value of the Ultrabook you just bought? Well, it was. Sony has quietly dropped the $750 laptop from the PCs that qualify for the deal, raising the real qualifying price to $970 for a 15.5-inch VAIO S. Some will cry foul at being denied such a killer bargain without warning, but it’s easy to see why Sony backed out: that’s a lot of gear to give away for little in return. Dreams of heading to class with an ultraportable in hand and a PS3 at the dorm will have to be postponed, then, even if it’s still an ample discount.

[Thanks, Gabriel]

Sony drops VAIO T from free PlayStation offer, hikes real cost of entry to $970 originally appeared on Engadget on Fri, 29 Jun 2012 14:26:00 EDT. Please see our terms for use of feeds.

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Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video)

Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota

Sony isn’t known for rolling out the red carpet when one of its phones arrives Stateside, although that’s partly because US carrier-endorsed versions are few and far between. It clearly sees the Xperia Ion as worth the five-star treatment it’s giving the rest of the 2012 Xperia line: the company is starting a rare TV ad campaign to pitch its 720p wunderkind to an American audience that might not have noticed the Ericsson badge going away. As you’d expect, the pseudo single-take spot ends up being as much a vehicle for pushing other Sony projects as it does for the Android phone in question; we hope you don’t mind getting a brand overdose. With that in mind, there’s more action and explosions per square capita than in any other smartphone ad in recent memory, so if you’re upset that other smartphone ads are just too… peaceful, click Play and get your fill of danger.

Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video) originally appeared on Engadget on Mon, 25 Jun 2012 13:24:00 EDT. Please see our terms for use of feeds.

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