Synergy! Gamification! Likes! Viral! They’re all awful bullshit buzzwords that marketing folks love to use to spin their product. The words sound really nice coming out of your mouth but they don’t mean anything. If you can only describe your product with buzzwords, you already screwed up. [YouTube via The Awesomer] More »
Every company has to deal with people who talk about it on the Internet, and different ones handle it differently. Nestle for instance, maintains an elite team of Digital Accelerators that, as an article by Reuters reveals, watches the wide world of Internet comments like a hawk. More »
Chick-fil-A, home of chicken-loving bigots, is in the middle of a PR nightmare. After Chick-fil-A’s COO admitted to being anti-gay, the Jim Henson Company (bless their heart) pulled their toys from Chick-fil-A’s kids meals. Only Chick-fil-A claimed the toys were pulled because of a “possible safety issue”. That, of course, is a complete lie. A lie that the company may be propagating with fake Facebook accounts of Chick-fil-a sympathists. More »
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