The End Of Subsidized Phones Could Be Near

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For almost a decade and a half, mobile customers – and Americans in particular – have enjoyed a certain economic perk: phone subsidies from the major carriers. This meant you could, on sign-up, get a very expensive phone for at most a few hundred dollars and, as an incentive to hang around, upgrade that phone every few years. These subsidies seemed as God-given as freedom of speech and apple pie, but they may be on their way out.

I don’t want to stir up fake outrage at this move (and it’s not even a move, just a comment by the AT&T CEO at some conference, but in the Kremlinology of online babbling that’s as good as a contract) but it smacks of perfidy. Said Randall Stephenson:

When you’re growing the business initially, you have to do aggressive device subsidies to get people on the network. But as you approach 90 percent penetration, you move into maintenance mode. That means more device upgrades. And the model has to change. You can’t afford to subsidize devices like that.

Instead of allowing you to upgrade your $500 phone for $200, AT&T is already offering cheaper plans to users who don’t upgrade, thereby lengthening the upgrade cycle of phones from the traditional 18 to 24 months. This means you will miss two iPhone versions before AT&T even considers giving you a discount, if that happens at all and it means more BYO handsets.

To be clear, we need to remember that phone subsidies are actually imaginary and that we ultimately pay for our phones in our monthly bills. Subsidies have also held back U.S. customers’ freedom of choice. Europe’s initial refusal to subsidize phones – now most carriers worldwide subsidize – led to a number of service improvements including pre-paid SIM cards, cheaper, simpler handsets, and a number of roaming benefits. There was no reason to lock a phone to a carrier if that phone is crossing borders every few days. However, the U.S. market is monolithic. We rarely roamed and we rarely looked for pre-paid deals.

If there are two things I agree with here it’s that we upgrade our phones far too often and that hardware manufacturers think we are stupid. Stephenson isn’t directly addressing us in his comments is in fact preparing the handset manufacturers. They depend on regular updates to keep making money. Samsung, HTC, LG, and Apple have to release new phones for a number of reasons, primarily to maintain the perception of forward momentum and to please shareholders.

Look at this panoply of Galaxy phones, for example, each destined to be AT&T’s next “free” phone. Just as a shark dies if it stops swimming, phone manufacturers die if they stop selling phones. Therefore phone subsidies are great for manufacturers and, if you think about the incremental differences between iPhone versions, not so great for us. There is plenty of supply and, thanks to subsidies, artificial demand.

This move by AT&T stops that endless circle. But it isn’t fair. Why should the consumer suffer with a bum phone for three years or pay hundreds of dollars on top of an already expensive rate plan? Carriers pay lip service to low prices but if you want their “best” plan you’d best be ready to pay. To force BYO handsets and slow upgrade cycles to this is simply insult added to injury.

Essentially Stephenson is saying that back when AT&T was still trying to get customers, subsidies worked. Now that it has all the customers it could want, subsidies are unfair. What’s really happening? Carriers got into bed with the manufacturers and now they want out. We pay the price.

Let’s Sit Out Black Friday, Shall We?

Black Friday SucksIt’s Thanksgiving in the States and tomorrow is the biggest shopping day of the year. In fact stores will be open tonight so you can elbow your way into a scrum of bargain hunters and frotteurists. I’m here to tell you it’s a sucker’s game, at least when it comes to consumer electronics and computer hardware.

How To Stop 3D Printing’s Race To The Bottom

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Today’s big news, courtesy of Quartz, is about the expiration of laser sintering patents that will change the face of 3D printing in 2014. In short, the reason “good” 3D printers – namely the ones that create solid, injection-molded style pieces – aren’t cheap or readily available is that older 3D printing companies have held the laser sintering process hostage. For example, the Form One printer by Form Labs infringes on these patents even though they detail a printer that uses a laser to fuse fine powder to create an object and the Form One uses a liquid.

That’s neither here nor there, however, because these patents will soon encourage a race to bottom in 3D printer quality, mirroring just about major CE device in the past decade. The first tablets got popular and cheap – and manufacturers flooded the market. 3D TV looked like it was the next best thing so everyone made them. Heck, even small form-factor computers had their day a little less than a decade ago. Once a device is deemed popular by the market, the quality quickly falls and the supply rises precipitously.

To be clear, a good 3D printer doesn’t need to cost $5,000 and I would wager it doesn’t even need to cost $2,000. However, once 3D printers hit the $300 mark, watch out. Quality at this price point will disappear and the costs will be centered on materials, driving the cost of ABS and other materials sky high. Think about the cost of 2D printers vs. the cost of their ink and you see where we’re headed.

I want every home in America to own a 3D printer. But, more important, I want every home in America to own a good 3D printer. 3D printers do no one any good if they are wonky, poorly designed, and under-supported. The current crop, Makerbot and Form Labs included, have a real attention to detail that is missing in nearly every aspect of consumer electronics. I doubt they will stay that way when they become popular.

At this point, 3D printing is in its indie infancy – the Pixies before Surfer Rosa, if you will. Once these patents expire the world will be awash in cheap hardware designed to cash in on a fad. It is up to us, then, to be careful with what we buy.

First, I would support open source as much as possible as well as DIY for educational markets. DIY helps the little guy – the guys who sell the parts that can’t be manufactured at home. The goal of many 3D printers was to create a machine that could make itself. This needs to continue to be a focus.

Second, let’s avoid letting the big guys horn in on this market, shall we? Obviously Stratasys bought Makerbot, much to the chagrin of open source advocates, but once Dell, HP, and Vizio get in on the market, there’s no telling what kind of garbage will be peddled at your local Best Buy. 3D printing is a difficult technology that needs to be brought to the general consumer. I don’t think the huge manufacturers are the guys to do it.

3D printing will truly heat up next year. I’m excited. With a little preparation and understanding, however, we can ensure the future will be less like Palm and more like Apple.

Why CES Matters (For Now)

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It’s easy to hate CES. It’s a vapid, broken wunderkammer filled with booze, waste, and gadgets that no one will buy for months if not years if ever at all. The show floor is a crass place where marketers try out ways to get into our wallets and manufacturers, caught in a spiral of “design-build-trash” have to pump out new hardware just because they have to pump out new hardware – like a toothless, abscessed shark that can’t stop moving as it seeps its own blood into the the water.

But this year, I have to say, was different. It’s different because we at TechCrunch gave ourselves a mission. We wanted to spot the little guy. We wanted to meet all the hardware startups we could. We made a general call on the site and got hundreds of people clamoring to show off their coolest inventions. They brought their best efforts and held them up and said “I made this.”

It was, in short, the BEST.CES.EVER.

It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light. Call it a CESPool if you want. Say it’s hopeless. Fly in with your dark glasses and your post-collegiate snark and try to go Hunter S. Thompson on the show. That’s fine. It’s been done before and it will be done again.

But when you take a step back and look at CES from an innovation standpoint, and with the expectation that the big money here makes the most noise but the small guys here make the most sense, then you’ve got a different show. There’s some really cool stuff here. We tried to celebrate that.

Because that, in a nutshell, is why everyone watches CES. They’re looking for something amazing. While we’re here on the ground, wandering around halls full of “consumer electronics,” the rest of the world sees CES as a strange, bright star that blinks out in a few days. When’s the last time anyone called what we’re seeing here “consumer electronics” outside of a Circuit City bankruptcy hearing? They call these things tablets, TVs, DVRs, TiVos, phones, and toys.

However, weeks or months from now, the iterative changes you see here will trickle out into the world and change things. That’s important stuff.

CES isn’t for us, the consumers and the pundits, anymore. It is for those lone geniuses on the run. They come here to figure out how to make it big and to meet manufacturers and distributors. They’re here to see what marketing is all about and how they can do it better.

So that’s why we came: to meet with the brave men and women who are actually building something. Technology changes every minute. CES was born in a time when it changed every year. But a lot came out of here. Color TVs, transistor radios, VCRs, early lumpen computers – all of these once thrilled the world. Now Fitbit, Indiegogo, Jamstik, Parrot and countless others are thrilling the world. We don’t need to come to CES because we hear from these guys every day, but it’s still nice to meet face to face.

So yes, I hate CES. But this year was different, and we’ll be here every year until the sun burns out or those little guys figure out a better way to get together and make the future happen.

[Image: Shutterstock]

In Praise Of Dangerous Toys

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When I was growing up, my dad taught me that potassium nitrate, sulphur, and charcoal made gunpowder. He told me that you could add iron to the mix to get a red flame and that acids wouldn’t eat through your test tube. Then he sent me into the basement to make whatever I wanted while he read the paper.

That was, arguably, a long time ago. All that’s changed. As this NY Times story notes, the days of making bombs (mine were unpacked and placed in toilet paper rolls, to be clear, so I wasn’t setting off pipe bombs) are long gone.

“Basically, you have to be able to eat everything in the science kit,” said Jim Becker, president of SmartLab Toys, who recalled learning the names of chemicals from his childhood chemistry set, which contained substances that have long since been banned from toys.

Instead, we must neuter the science our kids are learning and hope against hope that the guys at Mythbusters can keep our kids entertained enough to consider going into STEM subjects. Once we built rocket scientists by giving them an Estes engine and a paper tube. Now you can’t set off a model rocket anywhere in New York unless you own hundreds of acres of unspoiled fields (no one in New York does).

Kids don’t have a chance to play with dangerous things anymore. I try to change that when I can. I got my son the Bandit rubber band gun which we built on the night after Christmas. I took him outside in my parents large back yard to shoot a Red Ryder and go over gun safety. I would, if I could find it, dig out my old chemistry set so all three kids could know the joy of making red fire. I’m encouraging my daughter to dabble in electricity by giving her a Roominate. I want them to break stuff and learn how to put it back together.

I support the right to tinker. I want my kids and yours to build the next rockets to Mars. I want them to see the world as a series of reactions, and I want them to be able to measure those reactions in order to cure disease, crime, and hunger. We have a Makerbot at the house because I think that simply having a thing in the house, that the kids have it somewhere in their minds that they can 3D-print a green plastic skull, is important.

So here’s to the banned chemistry sets and dangerous capacitors. Here’s to the code that formats the C: drive. Here’s to the sharp-edged Lego kits that let you build a robot or moon station or monster. Next year let’s get the kids potassium nitrate, charcoal, and sulphur and teach them how to use them responsibly and intelligently. Here’s to the dangerous toys.

Image of GonKiRin the Dragon.

The Problem With Early Reviews

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I’m going to let you in on a little secret: most of the reviews you read online are performed in a manner that you, as an intelligent consumer, would find abhorrent. I’m not naming names nor am I pointing fingers, but aside from a few very specific cases, your vision of a highly-experienced tech journalist sitting down at a workbench next to a Faraday cage and a drop test station is pretty much fiction.

This is a little bit of inside baseball, so bear with me or skip reading this.

First, I want to talk a little bit about the reviews cycle. This is the plan PR people have when sending out items for review. For years, that plan was simple: you fly to New York, drop off a few devices, fly back. All the print media there would futz with things and the go to press. This gave reviewers a month lead time, if not longer. I used to write for Laptop magazine and we had lead times of three months. Now, with the always-on Internet, reviews go up as quickly as possible. In fact, when you see a bunch of reviews go up at exactly the same time its because the company set an embargo for that date. Rather than risk looking slow, all the major sites pop up their reviews in unison. But almost everyone gets a few days before the review embargo is up.

If you’re a MAJOR MEDIA TECHNOLOGY WRITER at any MAJOR OLD AND NEW MEDIA PROPERTY you’re beholden to this for a few reasons. The primary reason is because it’s a holdover from the old days of embargoed news that had to be physically sent by mail out to the frontier lands by Pony Express. The second reason is that it lets the oldsters have plenty of time with a device before they cough up a review. I’m only being partially tongue-in-cheek about this.

So I’ll use the iPhone 5 as an example, although almost any major device follows this pattern. First, the announcement is made. In this case, the announcement was two weeks ago but announcements can happen at CES and devices can take months to appear or they can appear without warning – although some tech press still gets them early.

In the case of the iPhone 5, the cream of the tech press (MG, Mossberg, oddly not Topolsky UPDATE: Topolsky held his review to create frisson! How novel!) got early review units with express instructions not to show the device off to anyone. If there hadn’t been an announcement/handout event, the cream of the tech press would get the device a week or so early anyway, via FedEx or a “deskside meeting” with express instructions not to publish until (and this is increasingly not the case) either Thursday and/or the day of the official unveiling boozeathon that they usually hold in a major city. Why Thursday? Because that’s when Pogue and Mossberg publish their columns and in the world of PR having the NYT or WSJ to slip casually into your client’s clips file is like printing money. With the advent of the Internet, Pogue and Mossberg can now publish whenever but, like some sort of weekly Feast Day, Thursday was traditionally the Day Of Reviews.

But there’s a problem. One person spending one week with a device is a pretty small sample size. Whereas the proud men and women of the tech press pride themselves on working quickly, succinctly, and with a fervor for the facts that would make Mr. Murrow proud, they still only have a week to mess with this stuff. So you miss a lot. And I mean a lot. You miss Maps sucking, purple flaring, scratches, static. Considering how many iPhones were shipped and how many eyeballs ended up inspecting every cranny of the new device, it’s not surprising that these problems cropped up.

I would also posit that every other phone out there has similar problems. However, because this is the iPhone and everyone is staring at their iPhones at dinner, the problems are writ large. The early reviewers miss the problems because they’re enamored with the device. They don’t have it long enough to really see the problems (if any) or nit-pick on perceived problems. Now imagine this is for a less popular phone. The reviewers for those are far less thorough, which is why we stopped reviewing incidental Android phones: the temptation to give these phones a 6 out of 10 and call it a day is too great. The reader receives no value.

Readers will also yell that the writers just want to suck up to Apple/Google/Microsoft and so they won’t give anything a bad review. This is false. Most writers won’t write about bad stuff. I’ve seen so much garbage roll through my attic office that I could build my own little mini landfill. I’ve seen phones and tablets that were about as exciting as a block of concrete and devices with no earthly purpose. If we reviewed them all – like CNET does – we’d probably all go crazy. I’m happy to let CNET have the Google juice for a four year old HP inkjet printer. I have my pride.

More to the point, however, is that we can’t really trust early reviews. I always recommend caution when it comes to buying products that have just launched and I rarely take my own advice. Many devices only begin to exhibit problems after lots of use and many faulty devices pop up only after the first batch of highly scrutinized devices runs out.

So now you know a little bit about how the reviews process works and why you shouldn’t (or should) be mad at tech writers for singing encomiums about the latest and greatest: the problems you’re facing aren’t the problems they faced. They didn’t sit with the device for very long. Their review, while presumably thorough, was written over a few days and aims to paint a picture of the particular device in a way that offers a minimum of consternation. After all, they’re the lucky ducks who got this stuff early.

In the end, the real reviews are the ones that percolate up out of the forums and blogosphere. Devin wrote about this earlier, as well. In short, in the great drama of tech journalism, the players in the play mean well, and they are often right. But the plebeian chorus, in the end, always has the last laugh.


Tablets Join The Long Race To The Bottom

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Remember netbooks? Exactly. Two years ago netbooks could do no wrong. They were the future, a way to get work done on the go on a laptop the size of a paperback book. In the end, manufacturers saw them as a great way to squeeze profit out of a moribund product line.

Sadly, I fear that’s where we’re headed in the tablet market.

For a long time it was a few horse race. Motorola, Apple, and Samsung were pumping out top-of-the-line tablets and selling them at a premium, because that’s what the market could support. However, with the launch of the $199 Kindle Fire, and more recently the Nexus 7, the floodgates will soon open, driving down prices, quality, and value.

Here’s the pattern: a product group becomes popular. Major players make comparatively expensive products with good QA and designs. Early adopters gobble them up, then there’s a brief period of popular adoption. Then everyone who was going to buy a tablet has a tablet. Positions are taken regarding the various advantages of each type. Flame wars are fought.

Then people stop caring.

As evidenced by the mediocre reviews of the Samsung Galaxy 10.1 and the many reports of broken Nexus 7 devices, it’s clear that the tablet segment is losing profitability. Build quality and design dedication are falling and the tablets of yesterday, the tank-like Xoom and the rough and tumble Kindle, are ceding to chintzier, cheaper devices designed to entice bargain buyers. As manufacturers realize they have to hit that magical $199 price point, the quality will fall even further as more corners are cut. This spiral will continue until OEMs start shipping barely upgraded devices for under $200.

Sure, it’s nice to have low-priced options on the market but low price without intrinsic value is bad for the consumer. Resale value, for example, is an excellent indicator of overall demand and no models in recent memory hold their value over a few months. A new Toshiba Excite costs costs $400 while a used one tops out at about $250. Similar price drops can be seen in nearly every other “value” tablet.

I don’t think we’re going to see the death of tablets the way we saw the death of netbooks. Netbooks were so wildly niche that they just couldn’t survive. Tablets, on the other hand, will be with us for a long, long time. The problem is that we’re about to see tablet stagnation and the quality and value will go down exponentially. The danger is that as profits fall, tablet makers will build cheaper and cheaper hardware while maintaining premium prices. We’re not quite there yet, but we’re getting there.

Prognoses like these are tough to take early on in a product life cycle by the tell-tale habits of entrenched products are clearly at work here. Manufacturers can either take a huge hit vs. costs – consider the rumors of a $199 Surface – or drive down costs. The tendency, of course, is just to go cheaper and cheaper until the product is irrelevant.