Recycling is great, but there’s a point where it stops being beneficial to the environement and starts being a marketing term. Levi’s new jeans, from the Waste Less line, fall firmly into the latter category: supposedly they’re made out of 20% recycled plastic (from bottles and food trays), and we don’t know exact pricing yet, but they’re definitely going to cost more than you’d expect from a pair of jeans (and more than the 100% cotton versions). Levi’s claims that each pair of Waste Less jeans has three and a half recycled twenty ounce bottles in them, which sounds like a lot, but isn’t when you consider how little material is in a plastic bottle. The jeans will come in the 511 skinny style, the 504 relaxed straight fit, and as a jean jacket. At least they spared the classic 501. (more…)
By Ubergizmo. Related articles: Walk around with drums in your jeans, GER: Galvanic Extimacy Responder,
