Jun 18
Mar 11
Reebok Fitness shakes up stale exercise routines on Android and iOS (video)
Posted in: Today's Chili 
Despite Reebok being a cornerstone of the athletic scene, it hasn’t been as quick off the mark as Adidas and Nike in embracing mobile apps as coaching tools. It’s making up for lost time with a low-key launch of Reebok Fitness for Android and iOS. The app skips active movement tracking in favor of creating a truly varied exercise program: athletes can customize the ratios of multiple activities over a given period and manually shift the schedule if they find themselves bored. The app also provides video guides for novices, and a mixture of achievements and reminders should hopefully keep us from retreating to the couch. We’d prefer a best-of-all-worlds app that can both plan our workouts and gauge our progress, but the diversity in Reebok Fitness will at least put yoga on an equal plane with a neighborhood run.
Filed under: Cellphones
Via: Reebok
Source: App Store, Google Play
Jan 24
Would You Wear These Crazy Shoes?
Posted in: Today's Chili
These sneakers are, according to Reebok, the “the first all-terrain athletic shoe”. They’re supposed to echo the utility of an all-terrain vehicle, and take mud, snow, grass, and sand in their stride. But let’s not ignore the fact that they look completely and utterly weird. More »
Jan 11
The Daily Roundup for 01.11.2013
Posted in: Today's Chili 
You might say the day is never really done in consumer technology news. Your workday, however, hopefully draws to a close at some point. This is the Daily Roundup on Engadget, a quick peek back at the top headlines for the past 24 hours — all handpicked by the editors here at the site. Click on through the break, and enjoy.
Jan 11
Reebok and mc10 team up to build CheckLight, a head impact indicator (hands-on)
Posted in: Today's Chili 
Concussions have always been a concern for those who play contact sports. However, there’s been a renewed focus in recent years by the sports community — the NFL in particular — to learn more about concussions in the interests of promoting player safety. Pro leagues aren’t the only folks tackling the problem, though. Verizon, Intel and Ridell are all building systems to help identify concussed players. Reebok and mc10 have collaborated to create CheckLight, a head impact indicator meant to make it easy to see when an athlete has taken a dangerous blow to the head. The CheckLight itself is composed of two parts: a sensor device built by mc10 and skull-cap made by Reebok.
The sensor itself is a strip of plastic filled with flexible sensors connected to a small microcontroller module with three indicator LEDs and a micro-USB port. One LED serves as a battery level indicator, one flashes yellow after moderate impacts and a third flashes red for severe blows. mc10 wasn’t willing to share the exact hardware inside, but we know that it’s got a rechargeable battery and has rotational acceleration, multi-directional acceleration, impact location and impact duration. Data from those sensors is then run through the company’s proprietary algorithm to determine when to fire the LEDs. We got to chat with Isaiah Kacyvenski — mc10’s Director of Licensing and Business development and ex-NFL player — about the CheckLight and the role it has to play in keeping athletes safe, so join us after the break for more.
Continue reading Reebok and mc10 team up to build CheckLight, a head impact indicator (hands-on)
Filed under: Wearables
Oct 30
When it comes to sport, there is always a risk of someone getting injured – unless you are playing chess, of course. Competitive sports have evolved over time in terms of safety and medical care, but you cannot fully eliminate injuries to the athletes. Reebok-CCM Hockey and startup MC10 have come together to work on a new skullcap which ought to be worn under a helmet, and this skullcap integrates a wearable sports impact indicator that relies on sensors to detect the severity of a blow. It was specially designed to inform athletes as to whether they are in need of medical treatment or rest before resuming play.
I would assume that this information will also be fed back to the team’s medical doctor on site during a game, so that the player who wants to play through the pain barrier will need not endanger his or her life needlessly, as the doctor will most probably be able to make the better informed call. Expect to see this new high tech skullcap make its way into consumer class products from next year onwards if all things go well.
By Ubergizmo. Related articles: Reebok Promise Keeper app uses peer pressure to help you stay fit, Solebox X Reebok Omnizone Pump lights up your path,
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