This isn’t brick and mortar, it’s glass and steel. Pseudonymous Apple Store employee J. K. Appleseed walks you through a choose-your-own-adventure story with a twist. Yep, we’re going backstage at Apple Retail, the supercollider of human expectations and consumer technology.
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I didn’t know this until I went to work for Apple Retail, but their credo is "Enriching Lives." I never had a job with a philosophy attached to it. I know the Marines have one. It’s Semper Fi. If you see that on a bumper sticker, it’s Latin for, "Mess with this car, and you’re dog meat."
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