Switched On: Surface damage

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On surface damage

As Switched On discussed a few weeks ago, and as Microsoft noted in its recent 10-K filing, it is an unavoidable truth that the company getting into the hardware market will cause conflict with its partners. The extent of that conflict, though, depends on many variables and Microsoft can — and must — take steps to ameliorate it.

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Switched On: Surface damage originally appeared on Engadget on Sun, 12 Aug 2012 17:30:00 EDT. Please see our terms for use of feeds.

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Switched On: An Office outside the Metro

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On An Office outside the Metro

The two worlds of Windows 8 — one: a traditional desktop UI and the other: the touch-optimized Metro UI — can, at first, seem so different that they contrast like the multiple personalities of Batman’s enemy Two-Face. Yet, despite the different appearances, the forthcoming version of Microsoft’s venerable operating system is not about absolutes, but optimizations.

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Switched On: An Office outside the Metro originally appeared on Engadget on Sun, 22 Jul 2012 17:46:00 EDT. Please see our terms for use of feeds.

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Switched On: Android’s TV Triple Threat

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On Android's TV Triple Threat

Just two years ago, Google TV paved a way for Android to enter the television via integrated sets, Blu-ray players, dedicated TV add-ons and pay TV set-top devices. For now, the product may almost be as much of a hobby for the purveyor of questionable eyewear as Apple TV is for Apple, Google’s mobile OS competitor. But it’s clear that the platform isn’t all things to all couch potatoes; the last several weeks have seen the launch of two new, contrasting approaches to getting Android on the big screen in the home.

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Switched On: Android’s TV Triple Threat originally appeared on Engadget on Sun, 15 Jul 2012 17:30:00 EDT. Please see our terms for use of feeds.

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Switched On: The Netbook Legacy

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On The Netbook Legacy

In describing Toshiba’s decision to exit the U.S. netbook market, Engadget eulogized that it was “a sad day for those who like their computers tiny.” Toshiba, a pioneer in the ultraportable market with the Libretto and Portege, produced what were among the best-regarded netbooks despite entering the market late. Indeed, even with the many aspersions cast upon netbooks by one-time friends (such as Dell and Toshiba) and perennial foes (such as Apple) alike, the accelerating exit of netbooks will leave a void in the marketplace. Many consumers saw the value of a 10-inch device with an integrated keyboard that can run Windows apps, available new in some configurations for $250 or less.

And yet, even as major PC companies flee the field, accessory makers such as Logitech and Zagg, as well as overfunded Kickstarter projects such as Brydge or Incase’s Origami case, present new ways to unite the iPad with its most conspicuous missing component: the keyboard. It seems incongruous that a 10-inch netbook is undesirable whereas a 10-inch tablet paired with a keyboard for which it is not optimized is. And most keyboards for the iPad use Bluetooth, the use of which is verboten on flights (even as WiFi has been approved).

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Switched On: The Netbook Legacy originally appeared on Engadget on Sun, 08 Jul 2012 17:30:00 EDT. Please see our terms for use of feeds.

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Switched On: The fight, the fancy, and the future

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On The fight, the fancy, and the future

While Microsoft’s motivations in announcing Surface differed meaningfully from Google’s when it announced the Nexus One, the Redmond company took advantage of the precedent that Google set in releasing a device that competed with those of licensees. At Google I/O, it was Google’s turn to again approach the hardware market, this time with three devices that took the company into new categories and targeting different competitors. The trajectory of each product reveals clues about the company’s direction.

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Switched On: The fight, the fancy, and the future originally appeared on Engadget on Sun, 01 Jul 2012 17:35:00 EDT. Please see our terms for use of feeds.

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