Sony Made the First Curved LED TV, and It’s Worthy of Your Lust

Sony Made the First Curved LED TV, and It's Worthy of Your Lust

Sony unveiled a mountain of new gear at its IFA press conference yesterday, but for whatever reason it decided to quietly slip this beauty out under all the noise. Comparable to the 55-inch OLED set that Samsung unveiled at CES, Sony’s new 65-inch, 1080P, S990A is the first set to put a gentle curve on LED flatscreen technology. And since LED sets are pretty common these days, it means the S990A is available for pre-order right now for just $4,000, compared to the $9,000 that Samsung wants for its curvy offering.

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Sony unveils the world’s first curved LED TV: pre-orders open now for $4,000

Sony unveils the world's first curved LED TV, takes preorders today for $4,000

Sony didn’t mention this during its IFA press event, but it just unveiled a big treat for home theater fans: meet the S990A, the world’s first curved-screen LED TV. The introductory 65-inch, 1080p model uses the same color-rich Triluminos display technology that we’ve seen in Sony’s recent TVs, just in a more immersive (or at least, more impressive-looking) form factor. Its built-in sound quality reportedly gets a boost, too. Since the eight built-in speakers are angled at different directions, Sony can simulate surround sound more convincingly than it could with a flat-panel set. As you’d expect, the TV also includes mobile-friendly features like Smart Connect media sharing, One-touch NFC remote pairing and second screen interaction through SideView. The S990A won’t ship to the US until late October, but Sony is taking pre-orders today — and at a $4,000 asking price, the curved LED set is much more affordable than its OLED counterparts.

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Source: Sony