This moving commercial about Bell’s whisky does more in two minutes than most movies do in two hours. Give it a try. I went in expecting nothing—I mean, it’s a commercial!—and walked away gently holding my heart. It’s definitely better than any commercial that aired during the Super Bowl and probably more heartwarming than some Oscar movies.
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This week, ubiquitous middle-shelf bourbon Maker’s Mark announced that it would be watering down its whiskey from 90 proof to 84 proof in order to meet demand. Not surprisingly, everybody freaked out. That’s dumb. Here’s why. More »
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