Bizarre New Art Project Stalks Shaquille O’Neal for Custom “Dunk Rig”

Bizarre New Art Project Stalks Shaquille O'Neal for Custom "Dunk Rig"

What if, instead of marketing to a general demographic, you marketed to a specific individual? What if, instead of waiting for a patron to commission new work, an artist simply designed it based on someone’s psychological profile? If an online ad asked for you by name, could you resist?

Read more…