Hasta La Gadget!

At today’s 2013 summer new collection press conference, au announced the new “AQUOS PHONE SERIE” smartphone, to be released after late July.

One of the highlights of the “AQUOS PHONE SERIE” is that it’s a smartphone that allows you to use it for 3 days straight without recharging because of the energy-saving IGZO LCD and large capacity 3,080mAh built-in.

Also, its camera needs only 0.4 seconds to be ready to take a photo, which is the quickest among smartphones. Since the top of class F1.9 bright lens is featured, you can take natural looking photos without the flash in mostly dark places.

Its handleability has increased and it has some interesting functions like “Shake Off” that turns off the display by shaking the smartphone, “Bright Keep” that keeps the display light while you hold it, and “Finger Step & Voice Awake” that activates an app by tapping the smartphone and you can activate the app you want to use by saying its name.

Model: AQUOS PHONE SERIE SHL22
Release date: After late July
OS: Android 4.2
Size: 70 x 142 x 9.9mm
Weight: 155g
Display: 4.9 inch IGZO HD
Battery: 3,080mAh
Color: White, Blue, Black
Compliant with: Bluetooth, One-seg, Wi-Fi, Tethering, au Smart Pass, Wallet phone, 4G LTE, NFC, Infrared data communication, Waterproof, Dustproof

Popular young actress Ayame Goriki and current world-wide famous Japanese pop singer Kyary Pamyu Pamyu joined the event, brightening up the venue…

The au 2013 summer new collection press conference took place at Shibuya Excel (Cerulean) Tokyu Hotel in Shibuya, Tokyo.

At today’s 2013 summer new collection press conference, au announced the new “XPERIA UL” smartphone, to be released May 25.

According to CEO Takashi Tanaka, “XPERIA UL” is a smartphone that they especially focused on because of its ease of hold and were meticulous about the design to the last millimeter. Although XPERIA smartphones that are out from other companies have a more square design, Sony changed the “XPERIA UL” design only for au to make it fit more comfortably in users’ hands.

“XPERIA UL” has a large 5 inch high-resolution display with Direct Touch (for better touch accurately) built-in. Its camera features Sony’s CMOS image sensor “Exmor RS for mobile” and is 13 million pixels. One of the notable camera functions is “Continuous Shooting Mode” that enables you to take 15 photos per second without any limit (within memory capacity).

Model: Xperia UL SOL22
Release date: May 25
OS: Android 4.1
Size: 71 x 135 x 10.5mm
Weight: 145g
Display: 5 inch Reality Display LCD FHD
Battery: 2,300mAh
Color: White, Pink, Black
Compliant with: Bluetooth, One-seg, Wi-Fi, Tethering, au Smart Pass, Wallet phone, 4G LTE, NFC, Infrared data communication, Waterproof, Dustproof

Popular young actress Ayame Goriki and current world-wide famous Japanese pop singer Kyary Pamyu Pamyu joined the event, brightening up the venue…

The au 2013 summer new collection press conference took place at Shibuya Excel (Cerulean) Tokyu Hotel in Shibuya, Tokyo.