Hasta La Gadget!

Looking for a new e-reader? Barnes & Noble is trying to get your attention. The bookseller has knocked a solid $20 off the price of its Nook Simple Touch with GlowLight reader, underselling its competitors by the same amount. This is actually the device’s second major price reduction– the first drop, late last year, matched its price to Amazon’s Kindle Paperwhite. Although price cuts often lead up to a device refresh, earlier this year Barnes & Noble was rumored to be stepping back from new hardware launches. Either way, we won’t scoff at a cheaper Nook, considering how versatile it can be with a little encouragement.

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Check those calendars. It’s September 29th, which means, for those who follow the world of e-readers, that we’re two days from Kindle Paperwhite day. According to Target and Walmart, it also means that Barnes & Noble’s own illuminated e-reader, the Nook Simple Touch with GlowLight, is getting a $20 price cut, down to $119. That price puts the reader on par with the entry-level Paperwhite (no 3G, with ads). Let the battle of the front lit e-readers commence!

Update: Check out some official pricing update info from B&N after the break.

Continue reading Target, Walmart list price drop for B&N’s Nook Simple Touch with GlowLight to $119

Target, Walmart list price drop for B&N’s Nook Simple Touch with GlowLight to $119 originally appeared on Engadget on Sat, 29 Sep 2012 21:45:00 EDT. Please see our terms for use of feeds.

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