If Brand Slogans Were Brutally Honest

If Brand Slogans Were Brutally Honest

Since advertising is all about the power of suggestion, it’s fun to see what happens when the conceits of well-known campaigns are totally undermined. Honest Slogans takes well-known advertising and turns the slogan into some real talk about the product, or at least designer Clif Dickens’s take on it.

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Realistic Company Slogans Speak More Truth Than the Existing Ones

Some companies come up with great advertising campaigns and slogans, even when their products or services fall short more often than not. You could always call their hotline and make complaints that fall on deaf ears… or you could do so in an unconventional and funny way and send a message to the company at the same time.

How? By going viral with realistic company slogans that describe what these firms are really doing for and to their customers. This probably wasn’t the intention of Redditor Mrguest, but if a company has wronged you, then you might want to try this approach to make them listen to you and your concerns.

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Over 16,000 responses were recorded in Mrguest’s thread, and BuzzFeed has logofied the best responses to make it easier for the rest of us to digest.

The Adobe one above happens to be my favorite, and the one for RadioShack is a close second. Check out the rest in the gallery below and see which realistic slogan is the most fitting for its respective company.

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[via Laughing Squid]