Facebook SDK 3.0 for iOS arrives in finished form, mobile ads tag along in beta

Facebook SDK 30 for iOS arrives in finished form, mobile ads tag along in beta

Rapid turnaround just may be the name of Facebook’s game. Just a few weeks after its SDK 3.0 for iOS reached beta, the new developer tool has surfaced in a polished version. As it’s shipping, the SDK continues to emphasize a more iOS-native experience, better API support and slicker session management. Any iOS 6 integration will still have to wait until Apple finishes its software update; Facebook is keeping a separate beta track active to serve forward-thinking developers. The social network’s regular members aren’t quite getting the same reward, however. The expanded app support is being followed just as quickly by a mobile ad beta. While Facebook is still sparing us from a full-bore marketing assault, it’s letting developers pitch their Android and iOS apps from Facebook’s mobile portals, with a quick hop to the relevant app store if the title isn’t already loaded. While there’s no estimated completion date, we have a feeling that this is one Facebook beta where most customers won’t mind a delay or two… or ten.

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Facebook SDK 3.0 for iOS arrives in finished form, mobile ads tag along in beta originally appeared on Engadget on Tue, 07 Aug 2012 19:29:00 EDT. Please see our terms for use of feeds.

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Facebook launches real money gambling app in UK

There are no shortages of apps and games on Facebook, and there have been gambling apps available on the social network in the past. Today marks the first time that Facebook has allowed one of its games to put real money at stake, however. The launch of Bingo Friendzy in the UK allows users to play different games to try and win cash prizes. The app was created by Gamesys, owners of one of the UK’s leading bingo websites. Any Facebook user in the UK can try the game as long as they’re over the age of 18.

The arrival of real money gambling games has been on the horizon for some time. Zynga, the studio behind popular Facebook games like FarmVille, has said that it intends to bring its own bingo and slot machine apps to the UK next year, and Facebook says that games from other companies will be making their debut in a matter of weeks.

In order to play the games, users will need to provide a working credit card instead of using Facebook’s credits. Gamesys insists, meanwhile, that it will comply with gambling regulations and provide access to self-help tools that will limit access and spending. Facebook won’t be able to offer gambling games across the entire world, however, as different laws restrict the games in certain regions. The UK seems to be ok with the idea, but social media gambling is banned in the United States.

The move is an attempt by Facebook to try and bolster revenues. The vast majority of Facebook’s income relies on advertising right now, so it shouldn’t come as a surprise to see the company exploring other avenues in an attempt to appease shareholders, who are worried that the social network relies too heavily on ads.

[via The Telegraph]


Facebook launches real money gambling app in UK is written by Ben Kersey & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Amazon launches its own game studio, goes social with Living Classics on Facebook

Amazon launches its own game studio, goes social with Living Classics on Facebook

Amazon is committing itself to gaming much more seriously than providing a storefront: it just launched its own game development house. The simply titled Amazon Game Studios is starting out gently by producing a Facebook hidden object game, Living Classics, that lets the socially inclined dig around through scenes from well-known literature — what else would you expect from the Kindle’s creator? While the free, me-too game isn’t going to give Microsoft or Sony any frights just yet, the company has the ambition of making “innovative, fun and well-crafted” titles. Amazon is actively recruiting more help for the studio as we write, so we’d expect more grandiose work before too long.

Continue reading Amazon launches its own game studio, goes social with Living Classics on Facebook

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Amazon launches its own game studio, goes social with Living Classics on Facebook originally appeared on Engadget on Mon, 06 Aug 2012 18:40:00 EDT. Please see our terms for use of feeds.

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Facebook stumped on 80% fake ad click accusations

Facebook has pleaded ignorance to accusations of widespread fake advert clicks, saying that it is unable to replicate what one company claimed amounted to a 5:1 ratio of bot action to real users. Music platform startup Limited Run came to attention earlier this week after revealing that its own analytics suggested the bulk of advert action was fake. However, Facebook is struggling to find the same evidence.

“We’re trying to work with Limited Run to investigate these claims,” a spokesperson for the social network told Wired, “but we haven’t received any data yet to support these claims.” The two companies have confirmed that they are in talks and cooperating in investigations, though exactly what’s being examined isn’t being discussed; “they are researching the issues we had” Limited Run co-founder Tim Mango said, “this is all I can say.”

Also left in the air are suggestions that Facebook told Limited Run that it could only change its name on the social network if it agreed to a considerable advertising spend each month. According to the company’s original post – since deleted, but available as a Google cache – Facebook representatives told Limited Run that it could only do so if the firm spent $2,000 per month or more on promotions.

Monetization remains one of the big issues for Facebook at present, with the company citing advertising as a primary weak point, particularly in its mobile strategy. Facebook has also come under fire for its attitude toward developers, with Google+ chief Vic Gundotra citing the site as an example of what Google doesn’t want to do in its developer relations.

[via Mike Elgan]


Facebook stumped on 80% fake ad click accusations is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Facebook Stories curates the best of sharing

Facebook has launched a new site to collate themed stories, magazine-style, allowing members to chronicle their timeline content and then see infographics of the most commonly shared memories. Facebook Stories kicks off today with a “Remembering” theme and timelines submitted by the social network’s own staff, but from now on individual users will also be able to create their own.

Not all individual creations will be put on display prominently, however. Facebook will be selecting the best of those submitted to feature on the site’s homepage, and then at the end of the month the site will create an infographic related to that month’s theme.

For the launch, the infographic is titles “Biggest Life Moments from Timelines,” and looks at which stories are shared the most. Strangely – given most people have complained about excessive baby photos at least once – Facebook walls filled with gurning offspring isn’t the most common type of sharing; in fact, it’s travel, followed by people mentioning they have moved.

Facebook will also be introducing other elements of Stories, again tied to the monthly theme. The Bookshelf will have a list of related books for suggested reading, while The Playlist will use Spotify integration to sample different genres of curated music. The Reading List, finally, will be put together from famous sources of writing, such as The New Yorker.

[via ABC]


Facebook Stories curates the best of sharing is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Facebook fakes make up 83m members Zuckerberg reveals

More than 83m of Facebook‘s registered users are in fact fakes, the social network has calculated, almost 9-percent of the total membership of the site and taking some of the shine off the near-1bn milestone. Facebook made the estimate in its latest 10-Q filing, totaling up the number of duplicates and false users along with “undesirable” accounts that could potentially be used for spamming legitimate members, though the figure is significantly higher than the previous estimate made only a few months ago.

In March 2012, Facebook estimated around 5- or 6-percent fake members, which given the company’s books at the time amounted to as many as 50.7m. These new numbers, however, mark a huge step up, with Facebook now saying that around 4.8-percent of accounts are duplicates, user-misclassified accounts make up 2.4-percent – that is, Personal Profile accounts which have been incorrectly created as individual users, when really they should have been Pages – and finally 1.5-percent being undesirable accounts.

“The numbers of our MAUs and DAUs and ARPU are calculated using internal company data based on the activity of user accounts. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world. For example, there may be individuals who maintain one or more Facebook accounts in violation of our terms of service, despite our efforts to detect and suppress such behavior” Facebook

Facebook does not give its exact workings to identify those false accounts, but a tightening of the net rather than a sudden surge in fake registrations over the past quarter is expected to account for the disparity in numbers. Nonetheless, with the site eagerly approaching its one-billionth member, it’s worth bearing in mind that the raw database doesn’t necessarily map to a billion individuals.

It’s not the first time that fake membership has impacted Facebook’s reputation this week. One startup gained attention with the news it was deleting its account on the social site after realizing that a fair proportion of advertising clicks were coming from bots not real users.

“Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn’t reply” music platform Limited Run wrote. “Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes. But let’s move on, because who the bots belong to isn’t provable.”

In fact only 20-percent of the clicks actually came through to Limited Run’s site, the company claimed. Although hardly scientific it further highlights the ongoing issues Facebook has in monetizing its membership; mobile has already been identified as a key weak spot where heavy use has not been translated into cash.

[via CNET]


Facebook fakes make up 83m members Zuckerberg reveals is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Google+ won’t screw developers (unlike Facebook) claims Google VP

Google+ lead Vic Gundotra has defended his decision to postpone an API for the social network, sneaking in a quick slap at Facebook by saying Google is “actually respectful of developers who build on our platform.” The delay in releasing a full Google+ API for third-party coders has prompted anger from some – Gundotra says that he was booed by the audience at SXSW when he said it was not ready – but the Senior VP argues that delivering one half-baked and “then later changing the rules of the game” isn’t in anybody’s best interests, citing recent criticisms of Facebook.

Those complaints, made in an open letter to Facebook founder Mark Zuckerberg by developer Dalton Caldwell, followed a meeting in which he was told that a product he was developing based on the social network would, rather than being warmly welcomed as previously indicated, instead be considered treading on Facebook’s toes thanks to the new App Center. Caldwell claims he was pressured to sell his work to Facebook or risk seeing it crushed by Facebook’s own system:

“The meeting took an odd turn when the individuals in the room explained that the product I was building was competitive with your recently-announced Facebook App Center product. Your executives explained to me that they would hate to have to compete with the “interesting product” I had built, and that since I am a “nice guy with a good reputation” that they wanted to acquire my company to help build App Center … Your team doesn’t seem to understand that being “good negotiators” vs implying that you will destroy someone’s business built on your “open platform” are not the same thing” Dalton Caldwell

That situation, Gundotra writes – on Google+, of course – is what Google hopes to avoid. “I’m not interested in screwing over developers” he said, “when we open an API, we want developers to feel confident that the innovations they build are going to be long lasting. Releasing an API, and then later changing the rules of the game isn’t fun for anyone, especially developers who’ve spent their life’s energies building on the platform.”

Currently, only select partners have access to Google+ data. The company announced a deal with Flipboard in recent months, that allows users of the news-browsing app to log into their Google+ account and see shared content from there in their stream. Google has also been improving integration between the social site and its own products, including YouTube and Gmail, with the promise of broader availability when it’s ready and not before.

“So I’m sorry that we haven’t released a wide open write API for those of you who want one. We’re being careful because we want to be different. You know, actually respectful of developers who build on our platform. It’s novel. I know” Vic Gundotra, Google


Google+ won’t screw developers (unlike Facebook) claims Google VP is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Facebook App Center goes full circle, rolls out to all users worldwide

Facebook App Center goes full circle, rolls out to all users worldwide

While Mark’s network had already flipped the App Center switch in a number of parts around the globe, there was still a large chunk of its abundant user base missing out on the recently unveiled application hub. That’s all about to change starting today, however, as a Facebook rep has announced on Twitter the social app shop is now available to every single one of its signees worldwide. In other words, this means now you’ll have yet another thing to keep track of during your daily internet browsing routine.

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Facebook App Center goes full circle, rolls out to all users worldwide originally appeared on Engadget on Wed, 01 Aug 2012 16:33:00 EDT. Please see our terms for use of feeds.

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Twitter faces fury after squealing to NBC on anti-Olympics tweets

Twitter is under fire for apparently warning NBC Sports of critical tweets by Independent reporter Guy Adams, which led to the journalist’s account on the microblogging service being suspended. Adams had used his high-profile account to blast NBC for failing to air live coverage of the Olympics 2012 opening ceremony, at one point mentioning the email address of NBC Olympics president Gary Zenkel to encourage complaints, in a move that triggered a complaint from NBC’s social media team.

Twitter’s role in flagging up the anti-NBC sentiment was revealed by NBC Sports itself, telling The Telegraph via email that it was the social network that first identified the PR problem, not its own team of tweet-trackers. “Our social media dept was actually alerted to it by Twitter and then we filled out the form and submitted it” NBC Sports’ Christopher McCloskey, VP of communications, told the newspaper.

“We filed a complaint with Twitter because a user tweeted the personal information of one of our executives. According to Twitter, this is a violation of their privacy policy. Twitter alone levies discipline” NBC Sports

As a result of that form, Adams – who is the foreign correspondent for UK paper The Independent – found that his account has been frozen. Twitter claims that he contravened rules about giving out personal information, and that Adams can be reinstated if he writes a formal apology and admits he broke a rule, something the reporter himself denies. In fact, Adams and others point out, Zenkel’s NBC email address is widely available online.

What has particularly muddied the waters is NBC and Twitter’s existing relationship. The microblogging platform has in fact partnered with NBC to run an Olympics-themed tweet hub, and while the deal is supposedly unpaid, critics have suggested that this may have prompted Twitter to highlight Adams’ messages in the hope of  gaining an excuse to clean up its coverage.

“If what NBC is saying is true, it undermines everything that Twitter stands for and is an absolute disgrace and will aggravate many millions of its users” Adams said in a statement, adding that he is reluctant to accede to the company’s demands. “I don’t understand their rules, I haven’t done anything wrong and I think it sets a very ugly precedent for me to promise not to do it again.”


Twitter faces fury after squealing to NBC on anti-Olympics tweets is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Facebook improves photo viewing with larger images, takes cues from Google+

Facebook improves photo viewing with larger images, takes cues from Google

Facebook has offered photo sharing in one form another since shortly after the site’s launch, but while certain features have been added over the years, such as tagging and downloads, image formatting has remained mostly unchanged. Until today. Facebook has announced that it will roll out a new tool for thumbing through galleries across the site, presenting photos in a new square format with the option to “highlight” certain shots to increase their footprint on the page. Google+ users may recognize the format, which bears some resemblance to the tool on that site. We haven’t seen the feature go live on Facebook just yet, but eager social networkers can preview it today at the source link below.

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Facebook improves photo viewing with larger images, takes cues from Google+ originally appeared on Engadget on Mon, 30 Jul 2012 14:29:00 EDT. Please see our terms for use of feeds.

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