Facebook’s focus on mobile comes from intensive training program

Facebook has no doubt been focusing more and more on mobile platforms. Granted, it took them a while to come around to the idea of a native iPad app, but the social network has apps on all the major mobile platforms now, and the company is constantly adding and updating mobile features. Where’s all this effort coming from, though? An intensive training program that started last year.

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Speaking with Engadget, Facebook’s director of mobile engineering, Mike Shaver, explained how Facebook made the transition to focusing more on the mobile platform. The social network ended up starting an intensive training program in July of last year to inform and train employees on coding native apps for Android and iOS.

The training program consists of five straight days of training for eight hours per day — a typical work week — and anyone who completes the 40-hour training program can move onto actually start writing code for mobile apps. So far, 450 Facebook employees have completed the training, most of which are engineers, but designers, product managers, and other employees can take the training course as well.

Essentially, the training program is to get Facebook employees to develop a “mobile first” mentality, and it’s also the company’s plan to build “mobile empathy” among its employees. Facebook wants a majority of its employees with mobile app developing skills and experience, so while that may seem like a good thing to put on your resume, Facebook thinks its old hat.

[via Engadget]


Facebook’s focus on mobile comes from intensive training program is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Facebook no longer appealing to teens

It seems that Facebook is on its way out from the Teen community. Many teens are moving more towards social media platforms like Instagram (conveniently owned by Facebook) and SnapChat. It’s most likely because of Instagram/SnapChat’s appealing user-friendly mobile apps (Facebook for Android still needs work), and because of teenagers’ obsession with sharing photos. Some teenagers only use Facebook as a last resort when they get bored of their other social media apps.

Facebook no longer appealing to teens

Adam Ludwin, developer of a social photo album app entitled Albumatic, interviewed a group of people under the age of 25 about his app, and a majority of the people he asked stated that they disliked the apps reliance on Facebook. Ludwin stated, “They gave me the typical teenage response. We’re bored with Facebook.”

It also seems that Facebook is very aware of this problem. In Facebook’s annual 10-K report, it stated, “We believe that some of our users, particular our younger users, are aware of and are actively engaging with other products and services similar to, or as a substitute for, Facebook.” The statement continues on by saying that its business could be harmed due to its users lack of interest in its service.

It’s normal for teens to quickly move onto the next “it” thing. It’s very impressive that Facebook became so popular with teens for as long as it did. Perhaps Facebook will find a new way to bring back teens to its service. Otherwise, it’ll join the masses of other left-behind services, like AOL Instant Messenger, Xanga, and MySpace. While those services are still alive and still have a user-base, they just aren’t the way they used to be “back in the day”.

[via Business Insider]


Facebook no longer appealing to teens is written by Brian Sin & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Facebook event scheduled for March 7, News Feed redesign imminent

What’s this we have here? It looks to be an invitation from Facebook telling us to “come see a new look for News Feed.” The event will take place next week on March 7 at 10 am PT. As for what the social network has in mind for the day’s events, we’re pretty adamant that they’ll be introducing yet another new redesign of the front-page News Feed.

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The last time Facebook held an event actually wasn’t too long ago. About a month and a half ago, Facebook showed off their new Graph Search feature that’s currently rolling out to users as we speak. Now, the company is back for more, and it looks like they’re going to be giving their front page a little bit of a face lift.

However, as for what to expect with a News Feed redesign, we’re not really sure. It could be something that integrates better with Graph Search, but Facebook hasn’t been focusing too much on its News Feed, so it’ll be interesting to see what they come up with. The company has mostly been focusing its efforts on Timeline profile pages recently.

Of course, just yesterday Facebook announces that it would be acquiring Microsoft’s Atlas ad server in order to give marketers and advertisers better tools for managing and tracking their ads on Facebook. We doubt that next week’s event will have anything to do with Atlas, but we wouldn’t be surprised if Zuckerberg brought it up on stage. Stay tuned!


Facebook event scheduled for March 7, News Feed redesign imminent is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Paid Twitter Alternative App.net Introduces Free Tier

App.net was launched last year, and it was a created as a Twitter alternative for companies and organizations who want a private social networking solution. The App.net social networking service is no longer just for paying members. Earlier this week, they launched a free tier.

app dot net free tier

Free accounts can follow a maximum of 40 users, have 500MB of available storage, and can upload files up to 10MB. In order to get access, you’ll need an invite from a paid member.

Paid members can earn additional file storage by inviting friends. Both parties will get an extra 100MB if the invited member follows at least 5 other accounts, and the invited member authorizes a third-party app.

Do you guys see a need for an alternative to Twitter?

[via App.net]

Inside Facebook: Propaganda printing-presses and free food

Retro arcade machines, an on-site print shop tongue-in-cheek known as “the propaganda wing”, and the general feel of a dorm room: it can only be Facebook‘s HQ. The BBC took a video tour around the Silicon Valley headquarters of the social networking company, coming across the usual start-up must-haves of free bikes, meals, and even laundry facilities, wrapped up in a design attitude that attempts to channel Mark Zuckerberg’s more humble origins despite the hundred-billion dollar floatation.

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Just as Steve Jobs set up Apple in his garage, Zuckerberg started Facebook back in his dorm room. The idea of the current Facebook HQ being an exploitative “campus” has been kept, despite needing to accomodate far more people. “As we scaled as a company, we felt it was pretty important that we had that direct connection with people around us” Facebook says.

That extends to the artwork, much of which is produced by Facebook’s own staff. “We definitely try and have a more minimal and industrial approach” a spokesperson said of the decoration, which ranges from full-wall murals, graffiti, to punchy quote posters.

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Those posters are produced on-site, at Facebook’s own print shop. Not just a bank of heavy-duty printers, but screenprinting tools to turn slogans generated or curated by employees into decoration. “By committing our ideas to paper,” one member of the workshop team says, “it elevates them.”

Distinctive headquarters are making headlines for several companies lately, with Apple’s new space-donut campus expected to open in 2016. Meanwhile, there was a glimpse inside the Googleplex this month, courtesy of a trailer for The Internship, part of which was filmed on location at the Google HQ.


Inside Facebook: Propaganda printing-presses and free food is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Facebook marking down gifts as much as 80%

Facebook is apparently marking down gifts from its marketplace in order to get more people to use it. Not only that, but you’ll also be given the option to “give a gift” whenever your friends get a new job, a promotion, or give birth to a child. Facebook is going to great depths to market its own marketplace. Perhaps it should utilize its own, newly updated custom audiences tool. It could benefit from better targeted marketing, and it can’t really boast about the success rate of its tool if its own marketplace isn’t doing so well.

Facebook marking down prices of gifts

The mark downs were discovered by CNET, and they seem to appear when you want to send a gift to a friend for their birthday. It seems a bit desperate because the message that you’re greeted with is, “Send a gift of $5 or more and get $4 off.” That’s a whopping 80% markdown. Yes, the company is willing to lose money in order to get more people to try out their marketplace, which they hope in the future will bring in the returns it had lost. Facebook’s marketplace doesn’t generate the revenue it wants, so its hoping these specials will turn that around.

Alongside essentially turning part of its marketplace into a Dollar Tree store, Facebook is trying various methods to get its marketplace some publicity. Special sales will emerge around certain holidays, like Christmas or Valentine’s Day, and there will most likely be sales centered around the seasons (keep an eye out during Spring and Summer time). However, Facebook does deserve some credit for reminding people to give gifts to those who have something special to celebrate. It’s a bit of a guilt-trip, but it is smart.

So if its your co-workers birthday, or your acquaintance’s birthday, you can give them a small, little treat to brighten up their day and show them how thoughtful you are. A nice cup of coffee can go a long way in terms of your relationship with your peers, and it’s only going to cost you a dollar.

[via CNET]


Facebook marking down gifts as much as 80% is written by Brian Sin & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Falcon Pro reaches Twitter’s 100k token limit

Falcon Pro, arguably one of the best Twitter clients available for the Android operating system, has just reached its 100,000 token limit set by Twitter. The limit was set by Twitter back in August of last year, and it limits 3rd party apps, who utilize Twitter’s main features, to only 100,000 users. Falcon Pro has hit this limit only 3 months after it launched its app, catching them by surprise.

Falcon Pro reaches Twitter's 100k token limit

As of right now, Falcon Pro has created a petition. The creators hope that the petition will get enough signatures to convince Twitter to extend Falcon Pro’s amount of tokens. As of 8 hours ago, the petition has accumulated over 600+ signatures. Whether this helps or not is completely up to Twitter. Falcon Pro is also working on the issue of pirates. According to its stats, only 40,000 people have actually purchased its app, meaning there are 60,000 who either aren’t using the client anymore, or have pirated the app.

 

Falcon Pro is also asking users who don’t use its client anymore to revoke access to the app via their Twitter settings. This way there can be additional tokens freed up for other users. Falcon Pro has included a disclaimer in its app description warning users of the 100k limit. Hopefully it will stop users from giving the app a 1-star rating. However, it still has to deal with the refunds for people who bought the app, but can’t access it.

Falcon Pro is currently finding other ways to get an extension on its tokens, and it’s trying to avoid any methods that may breach Twitter’s terms of service. While it’s important to get more users access to its app, Falcon Pro doesn’t want to jeopardize anything for its current users. So as of right now, all its users can do is sign its petition and hope that Twitter’s lenient.

[via Falcon Pro]


Falcon Pro reaches Twitter’s 100k token limit is written by Brian Sin & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Facebook planning “cold storage” data facility for old photos

There are some 240 billion photos taking up precious space on Facebook’s servers, with another 350 million photos uploaded every day. Facebook has discovered that not all of these photos get looked at anymore. Many older photos and albums lay dormant because they get pushed aside by newer photos and albums. In order to handle all of these photos, Facebook is planning to launch a data facility specifically for storing older photos on the social network.

facebook

In total, Facebook is preparing to launch three new “cold storage” facilities at its data centers in Prineville, Oregon, in which the first one will open sometime this fall. However, unlike regular servers that are always powered on and ready to go, these servers will purposely be put on standby in order to open up their regular servers to more important tasks.

Essentially, these standby servers will be on in a way, but they won’t be fully operated unless there’s a request. For instance, if a user wants to look at some old photos on Facebook, the standby server that has these older photos stored on will wake up and operate until the user is no longer looking at those photos.

According to Facebook, 82% of its traffic goes toward just 8% of its photos. The company also says that its cold storage servers will have eight times the capacity of their traditional servers, and will be five times more energy efficient. Facebook’s Oregon datacenters used up approximately 71 million kilowatts of power in just nine month’s time, but they say that the cold storage facilities are expected to cost much less than normal servers.

[via The Oregonian]


Facebook planning “cold storage” data facility for old photos is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Outlook.com exits preview: Hotmail users to “upgrade” by Summer 2013

Microsoft has fully launched Outlook.com, its rebranded Hotmail email service, taking the cloud system out of beta and throwing open the doors to users across the globe. Already amassing more than 60m active users, Outlook.com hooks email into Facebook, Twitter, and LinkedIn, and puts social network updates where you might – if you’re a Gmail user – expect to see adverts.

outlook-dot-com

In fact, Microsoft claims, people have seen on average 60-percent fewer adverts when using the service, because of the social networking getting piped into Outlook.com. Meanwhile, nearly half of all users have used SkyDrive, Microsoft’s cloud-storage service, with more than half a billion photos and Office documents shared.

Microsoft will also be pushing existing Hotmail users to Outlook.com. The company says that, now the newer service is out of beta, it will “soon upgrade every user”; everybody is expected to be switched over by the summer. Users will keep their existing “@hotmail.com” address, as well as all of their existing content, settings, rules, and the like, but have the new Outlook.com interface and tools.

If you’d rather jump the gun and get Outlook.com today, you can log in with your Hotmail details at the new site; that will switch you over early. More on the service in our original hands-on.


Outlook.com exits preview: Hotmail users to “upgrade” by Summer 2013 is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

80,000 Suckers Fired Off Tweets Celebrating LinkedIn Spam

Last week, on February 11th, Alexandra Watson (aka @happinesscoach) received a very exciting email in her inbox and promptly tweeted the news out to her 66,000 followers: Hurray, I am so super-duper popular on LinkedIn. My life now has meaning. More »