Earlier today, we laid out the basic functionality of the new Graph Search live from the Facebook HQ in Menlo Park. Beyond the new features, it is interesting to look at how this will help Facebook going forward, including monetization. The “business” question was raised during the Q&A sessions and it is completely legitimate, especially when you think about the potential infrastructure cost of running this resource-intensive, 100% personalized, feature. Facebook is known to be a great engineering company, so there is little to worry about how much computing resources will be spent as Facebook will undoubtedly run it efficiently. What’s more interesting is that while Facebook wants to project an image of humility around Graph Search, this is definitely a key launch in the company’s history – here’s why in five points: (more…)
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