Apr 14
Soda’s reputation has fallen a bit flat lately: The all-American beverage most recently made headlines due to an FDA investigation of a potential carcinogen, commonly called “caramel coloring,” used in many soft-drink recipes. This bit of drama follows other recent stories that paint an unflattering picture of the soda industry, including New York’s attempt to ban super-sized drinks, the eviction of soda machines from many public schools, and a spate of new soda-tax proposals. All these regulations are designed to mitigate the unhealthy impacts of Big Soda, such as increasing childhood obesity, in the same way restrictions were slapped on cigarettes in years past.
