The Sonic Hour Gadget Ensures Your Beer Remains Nice And Frothy

While beer is typically depicted with a frothy layer of foam at the top, there are actually some beer drinkers out there who do not appreciate the froth, choosing to scoop them out which to be honest seems like quite a waste! In any case if for some reason the bar you visit has a lousy bartender who has no clue to how properly pour beer from the tap and create a decent level of foam (1-inch of head seems to be the acceptable standard), then fret not because this $40 gizmo from Takara Tomy will be able to solve your problem.

The Sonic Hour is basically a plastic base that you place your glass or mug of beer on, and at a push of a button, it will shake bubbles from the bottle of your glass to the top, thus creating a frothy head that beer drinkers might appreciate. However if this concept is similar to how shaking a can of soda will create a lot of foam, at the same time this makes the soda flat and we can only imagine it will do the same to the beer. But if you think you will drink your beer faster than it takes to become flat, we guess $40 isn’t too much of a price to pay for the novelty and conversational-value the Sonic Hour will have with the patrons at the bar.

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TAKARA TOMY A.R.T.S – Sonic Hour – Make lots of creamy foam on your beer

In Japan, many people believe that the foam is a very important part of the beer drinking experience. So don’t be surprised at the “izakaya” when your 800 yen mug of beer comes 2/3 filled with beer and the remaining 1/3 just foam.

Many foreigners in Japan think this is a rip-off. But I think that most Japanese want to have a lot of foam, even if they’re paying for a lot of air.

So, for beer lovers in Japan, Takara Tomy Arts is releasing a beer foam maker called “Sonic Hour” soon – part of the “BeerHourSeries”. We saw the original “Beer Hour” at Toy Forum 2011 and the line-up of bubbles makers continues to grow…

How to use “Sonic Hour”: put a glass 2/3 filled with beer on the tray with a little water and touch the button. A supersonic vibration will be given evenly to the bottom of the glass and will make a fine creamy beer foam.

Want to be in more of a beer drinking mood? Try the “fashionable light-up” feature! You can choose one of 8 colors of illumination according to your mood.

The price is 3,990 yen (including tax). 2 colors; black and white are available.

Also try “JokkiHour” (Beermug Hour) and the “BeerHourCold” (also featured in the video).

Sonic Hour is available here.