Soft Core: Why Do Sex Toy Makers Have Such Horrible Videos?

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Vibease, a Bluetooth controlled vibrator + app that can be controlled by yourself or your partner, just went on pre-order. To mark this momentous occasion, the company released a commercial. An awful, horrible commercial. But the general mobile… sexual… hardware segment(?) has been heating up, with competition sprouting up from the high to the low end.

And you know what I learned today? Almost all startup sex toys have crazy, hilariously awful commercials.

Let’s take a look, yes?

Vibease

  • Description: A Bluetooth-enabled clitoral vibrator that pairs with an Android app for duo or “solo” mode.
  • Price: $69 pre-order, $149 for a pair
  • Video: For one, this commercial kind of displaces the watcher from reality the second that girl runs a towel over completely dry hair. It then gets just a bit more awkward as you watch her fondle the vibrator (rather than use it), as the camera cuts to split screen over some corny acoustic guitar.
  • Rating: What’s the opposite of turned on?

OhMiBod

  • Description: A variation of vibrators and dildos that mostly come with a 3.5mm headphone jack. When plugged into an iPod, the vibrator pulses to the beat. There is also an iPhone app.
  • Price: $79-$120
  • Video: This is possibly even less realistic than Vibease simply because (while I don’t speak for everyone) I hope with all my hope that there is no woman who is pleasuring herself by dancing on her bed half-dressed and mocking oral sex with a vibrating dildo. It also doesn’t help that the relatively upbeat, bouncy piano music at the beginning, which was kind of cute, was replaced with chaotic Rock.
  • Rating: Yeah right.

JimmyJane Form 6

  • Description: To be fair, this isn’t a tech startup per se. But this is a wireless top of the line vibrator with no battery door and wireless charging. It also obviously takes design cues from modern gadgetry.
  • Price: $185
  • Video: Wow. Well, that’s only slightly better than going to the gynecologist. I’m also not sure about those white gloves. My mind goes from Doctor, to magician, and then to Mickey Mouse. Personally, that is a progression from not sexy to downright awkward. Subtract ten points for using the word “labia.”
  • Rating: One step up from an STD clinic.

LovePalz: Hera and Zeus

  • Description: LovePalz is a three piece system, including a WiFi-enabled and sensor-equipped “Hera” dildo and “Zeus” man jar, along with an iPhone app (that’s tied up in the App Store). The secret sauce here is that, when paired over WiFi, the partners will feel each others motions in real time.
  • Price: $94.95 for the pair
  • Video: I’ll give credit where credit is due — this is actually a pretty high-quality video. The music actually captures that lonely but horny mood, while managing to be romantic, melancholy, and semi-sexy at the same time. Bonus points for showing two humans interacting physically without it looking awkward or forced.My main problem is that the actual product is only shown once, as a graphic laid over the video, and not anywhere close to in-use (other than the app). To be fair, this is probably how the commercial manages to be remotely hot.
  • Rating: Smart is sexy.

To be fair to our startups, even the biggest sex toy manufacturers in the world have commercials that range from mildly hot to mildly disgusting (yet funny).

My point, I think, is that it’s nearly impossible to market a sex toy through video because a sex toy commercial is called porn. And chances are we’ve all seen it, probably on Sex.com or Pinterest, if not sought it out directly at one time or another.

There’s clearly a trend here, as far as Bluetooth and sex toys and mobile apps are concerned. But manufacturing can make this a really difficult space. So here’s to the startups that are trying, bellyflop or not, to get you, well, turned-on by their products.

Take a look around. Explore your spicy side. Drop that credit card like it’s hot.


Validity Sensors Raising $20M From Qualcomm, TeleSoft To Bring Fingerprint Security To Mobile Payments

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Validity Sensors, the San Jose-based maker of fingerprint scanning sensors and authentication technology, announced today that it has closed $10 million of a $20 million series E financing round. (It will close the second half in the next month.) The investment was led by TeleSoft Partners, with participation from Validity’s previous investors, including Crossslink Capital, Panorama Capital, Qualcomm Ventures and Venture Tech Associates. The round brings Validity’s total funding to $78.6 million.

While there are tons of security apps and password lockers that help keep mobile devices, computers and sensitive digital info secure, the prevailing form of authentication still comes in the form of good ole passwords and PINs. Of course, most people use the same password for multiple different accounts, or have a tendency to forget the complex ones login pages ask them to create.

As we’ve all learned, these forms of authentication are difficult to remember, ineffective and fairly easy to hack. With the exploding growth of mobile payment transactions and cloud-based services, new (or better) forms of security are needed to protect our data both in the cloud and on the go, especially considering the expected growth of mobile payments — and how frequently we’ll be using our phones to pay bills, receive coupons and coupons and location based offers etc in the next few years. That’s where Validity Sensors wants to enter the picture.

Validity and companies like it believe that, even with advances in multi-factor authentication technology (facial, voice, etc.), fingerprints are still the best and simplest way to verify identity. The company has developed fingerprint sensor tech that enables authentication, device login, access to digital and mobile wallets, password management, app launching and so on — for smartphones, tablets and notebooks.

In the future, this tech will move to allowing content control for home media usage and home automation and monitoring, and really access control to a wide range of things (namely robot butlers). Collectively, all these apps need a simple way to securely authenticate the user’s identity — that isn’t going away any time soon.

The company’s mobile fingerprint solution provides handset designers with a solution that can identify users, protect mobile payments and launch (and log user into) email, social networks, shopping and banking — just by swiping their finger. Partners can then integrate Validity’s technology in under-glass solutions or add it to home and power buttons on mobile devices and notebooks. Currently, Validity’s solutions support Android and Windows operating systems.

Since launching its products in 2008, Validity has shipped more than 30 million sensors to OEMs, focusing initially on PCs. More recently, it has turned its attention to the smartphone and tablet markets, and its new $20 million round will be used to support that push.

Another few potential up-sides for Validity? In May, the company nabbed the former head of PayPal’s mobile ecosystem, Sebastian Taveau, making him CTO.

Secondly, in July, Apple bought its largest competitor, AuthenTec, for $356 million. Among other things, AuthenTec is known for making fingerprint sensor chips that are embedded in computing devices to enhance security and identification — sounds familiar, right? Apple’s acquisition came about a month after the company had signed a deal with Samsung to become its security and device management partner for its Android devices.

By pushing more aggressively into the mobile space and bringing on capital from strategic, mobile and software investors, Validity is hoping for comparable outcome.


Amiigo Is A Fitness Bracelet (Plus App) That Knows What Type Of Exercise You’re Doing — And What It’s Doing To You

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There’s no shortage of fitness apps to track how much (or how little) you’ve been shaking your tail feather lately — such as MyFitnessPalEndomondo and GAIN Fitness to name three we’ve written about lately. And if you don’t want to strap your phone to your arm and baste it in sweat, there are even a few dedicated fitness-friendly gizmos, such as Apple’s Nike + iPod in-shoe system, Nike’s Fuelband wristband or Motorola’s MotoACTIV. But none of these devices are especially intelligent — they tend to track total steps, distance, calories, and that’s about it (unless you start adding additional accessories such as heart-monitor chest straps).

Enter Amiigo: a fitness app and lightweight plastic bracelet (with detachable shoe-clip) that can identify the type of exercise you’re doing and tell you how well you’re doing it as you’re doing it, thanks to a variety of sensors analysing how your body is responding as you run, bike, swim (yes it’s waterproof), or whatever your preferred exercise poison.

Amiigo’s gesture-based software algorithms identify the different types of exercises you’re engaged in — and should improve over time as the software learns more about your movements, according to the startup. Having both a bracelet and a shoe clip helps its system distinguish between a pull-up and a bicep curl, say, although you don’t always have to wear both. To generate real-time fitness data, the hardware includes a variety of sensors that track variables such as your heart rate. The device includes motion sensors/accelerometers to track how you’re moving, plus an infrared sensor to monitor blood oxygen levels. The bracelet also incorporates a stainless steel plate to measure skin temperature.

Then the corresponding Amiigo iOS and Android apps allow you to view the data, set fitness goals and custom challenges, share workouts in real-time (which won’t be at all annoying…) and accrue fitness points for bragging rights and/or the chance to redeem them against discounts on fitness gear.

The startup reckons no one else in this space is doing gesture recognition to track activity type and response in such granular detail — at least not using just one main wearable device — which in turn allows it to provide detailed feedback via the app in order to act as a virtual personal trainer.

The startup is kicking off an Indiegogo on October 29 with the aim of raising $90,000, and hopes to be ready to ship in April 2013. First taker backers will be able to snag the device for an extremely tasty price of $89, after which it will be sold for $119 — which is still pretty neat considering it undercuts some of Amiigo’s less-capable competitor devices.

Also neat: Amiigo will be releasing an SDK for the device so app makers can explore additional uses. The startup tells me it could envisage various alternative use-cases for the hardware, such as enhanced patient care monitoring or chronic care monitoring, or — tapping up the Wii-style motion sensors inside Amiigo — even gaming scenarios.

The startup has been working on the device for around 10 months so far — with a core team of four, including “tech talent” from MIT.


Um, What?! The Quadski Is A Cross Between Jet Ski And Four-Wheeler

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Depending on how you look at it, this is either the first floating four-wheeler, or the first jet ski with wheels. Either way, it’s awesome from just about any perspective.

The Quadski, as they say, comes from the same guy who created an amphibious car, called Aquada. His name is Alan Gibbs, and he was able to build himself a working prototype of the vehicle, but silly automotive laws in the U.S. (like, you know, required airbags) kept him from manufacturing the wheelie-boat on a large scale.

But the Quadski is different from the Aquada, as it functions more as a single-person vehicle — a hybrid between an ATV and a jet ski.

It can go 45mph on both land and water, which isn’t quite what you can see on some ATVs, but still respectable, and takes four seconds to switch between the sea and the earth. Oh, and pre-orders will open soon at the price of $40,000.

According to Gibbs, the company will move 1,000 units in the first year, high price point and all.

Click to view slideshow.

[via Core77]


Aereo Network TV Streaming Service Adds Support For All Major Web Browsers

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New York City-based Aereo, a startup that streams network TV over the Internet, has today expanded its list of supported devices beyond Apple devices and Roku to all major web browsers.

If you haven’t yet heard about Aereo, and you live in New York, you better put your listening ears on. Many of us New Yawkers don’t have TVs (for many reasons) and so we miss out on lots of network television unless we seek it out on Netflix (months later) or illegally (immediately). But Aereo has essentially found a way to shrink an HD TV antenna down to tiny, and the company licenses out these antennas to users for $12/mo.

This gives you access to approximately 20 network channels streamed in HD over the Internet, but until now that was limited to Apple-style Internet: iPads, iPhones, Apple TV (from a compatible device), Roku (with firmware 3.0 or higher), and the Safari browser. Today, Aereo is bringing its magic to all New York City-based PCs.

Check out the full list:

  • Firefox 11.0 or higher
  • Chrome latest version
  • Safari 5.0 or higher
  • Opera 12.0 or higher
  • Internet Explorer 9 or higher

Clearly Aereo has a real shot at disrupting cable television, and we’re glad to see this expansion at such a crucial time. But major TV networks aren’t so thrilled. Aereo is being sued by a group of broadcasters that includes ABC, CBS, NBC, and Fox for not paying them for the network access.

But no worries. Aereo says that the over-the-air signals are free to anyone who wants to buy a digital antenna, which is what they’ve built and are now licensing out to their own users.




Purple Flares Got You Down? CamHoodie Case For iPhone 5 Can Help

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Enough’s been said already about the iPhone 5′s purple flaring issue. It’s actually very common for modern-day optics systems, but long-time users aren’t really used to it.

So the folks at FotoDiox have brought a fix to the table: the CamHoodie case for iPhone 5.

The case greatly reduces the amount of purple lens flare both in stills and capturing video. It’s relatively simple in design, made of high-grade rubber and plastic.

Essentially, it’s a lens hood for the iPhone 5 camera lens, and it “provide[s] a little cocoon of protection from stray light rays entering the lens elements from the edges of the frame,” according to the product page.

Click to view slideshow.

That’s not to say it resolves the purple haze entirely, but it clearly makes a difference (just check out the videos below).

The CamHoodie is available for pre-order now for $24.95, with expected delivery date of October 30. Just in time for Halloween pics.

Take a look at the difference below:

Without:

With CamHoodie:

Just in case you aren’t caught up, Apple support responded to many purple flare complaints that this was normal and to angle the camera differently. Apple even gave an official response.

Hooray for the ecosystem!


Kickstarter brings crowdfunding to the UK on Halloween

Kickstarter brings crowdfunding to the UK on Halloween

Whether you’re currently keeping calm, or simply carrying on, we’ve got some good news for you steadfast Brits: Kickstarter makes its official launch in the UK on October 31st. Sure, its arrival was rather inevitable, but All Hallows’ Eve will mark the first time that inventors outside of the US can take part in the crowdfunding website. Kickstarter visitors will find UK projects listed alongside those in the US, and inventors who think they’ve stumbled upon the next great mousetrap may begin work on their listing today. Naturally, Insert Coin fans are bound to find some nifty projects work their way across the pond, but in the meantime, you can check out the commerce-related details at the source link below.

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Kickstarter brings crowdfunding to the UK on Halloween originally appeared on Engadget on Thu, 11 Oct 2012 03:41:00 EDT. Please see our terms for use of feeds.

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3Gear Systems Hacks Kinects To Create The Future of Gestural Computing

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It’s about that time. No longer just the source of hacking experiments for hobbyists, the Kinect is becoming a platform for real venture-backed companies.

3Gear Systems is a new startup among this wave of companies. The company is building a platform that uses the Kinect or other 3D cameras to detect hand movements and gestures for use with CAD software or in the medical industry.

“We can track the full expressiveness of your hands, your fingers and wrists and use it for applications,” said Robert Wang, who recently finished a PhD at MIT exploring computer vision and human computer interaction.

They have a set up, which costs about $330 to put together with parts off Amazon. It includes an aluminum frame that sits on top of your desk, plus two Kinect cameras for stereoscopic vision (you know, like how having two eyes is better for perceiving depth-of-field than one). Kinects aren’t necessary — other 3D cameras will do. But they’re popular and not that expensive.

With this set-up and 3Gear’s software platform, you can detect a person’s hand movements and either show them on screen or use them to manipulate 3D animations. 3Gear’s APIs take the raw 3D visual data from the Kinects and turns it into usable data about the movement of your hands. They’re available in C++ and Java, and C# and Python are coming.

Wang showed me a demo (which you can actually see below) where he put together some type of gun contraption on a computer screen with his hands. There are also medical applications where you can play with a human heart, turning it and going back and forth through it.

So 3Gear’s approach is to build a software platform instead of building one-off apps. They’re launching the company in the hope that other developers will play with 3Gear’s SDK and come up with interesting use cases. The SDK is in beta until the end of next month, and they plan to keep it free for hobbyists and researchers. If a larger company uses it (say one that makes more than $100,000 a year), they’ll have to work out a licensing fee on a case-by-case basis.

3Gear is backed by Manu Kumar’s K9 Ventures, Eric Chen at Uj Ventures, Sachin Rekhi, former Facebook engineering director and Dropbox VP of engineering Aditya Agarwal and Angellist’s Naval Ravikant.

There are a handful of other companies that are based off Microsoft’s Kinect including gaming company Zigfu, GestSure Technologies, which focuses on medical applications and YC’s Matterport, which lets people quickly scan indoor spaces. Microsoft also hosted a Kinect-themed accelerator.




Everpurse Is A Purse That Charges Your Smartphone, Wire-Free

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We’ve heard of bags that charge your gadgets — the Powerbag Instant Messenger comes to mind — but none targeted directly at women. That’s where the Everpurse comes in.

It’s a Kickstarter project started by married couple Dan and Liz Salcedo. Essentially, you place your phone in a purse, or a purse insert (which is essentially a smaller bag you put inside your main bag), and it charges your phone on the go. Oh, and it’s entirely wireless.

It works by using the Qi standard for inductive charging of the Everpurse battery. According to co-founder Dan Salcedo, the purse takes about 6 hours on a charging pad to be fully charged, and provides twice the battery life of your iPhone. In other words, when your phone is almost dead, you can pop it in the Everpurse and get it back to a full-charge in no time.

Within the Everpurse itself, there are no wires, but there is a dock. You slip your phone in and gravity takes care of the rest, plugging in the phone and getting it charging.

According to Salcedo, the battery and receiver combined weigh only 6 ounces. He also mentioned that dudes aren’t averse to the Murse. As much as 10 percent of Everpurse’s Kickstarter orders are coming from men who would like a black model to slip into their backpack. Or whatever.

In the future, the dynamic (and married) duo would like to create suit jackets and pants that do the same thing. Though, they say that the clothes probably won’t arrive until the Everpurse campaign is closed.

Click to view slideshow.


MeeGo Startup, Jolla, Zeroes In On China, Expects €200M Ecosystem Backing From Hong Kong Alliance

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Jolla, the plucky Finnish mobile startup that’s largely comprised of talent cast off by Nokia as it slimmed down its own software development operations (in favour of leaning on Microsoft’s), has announced it’s setting up an alliance that will back its forthcoming MeeGo-based OS — codenamed Sailfish and due to be ready for licensing in spring 2013 — and help speed the growth of an ecosystem around it.

Jolla’s release does not detail exactly who is involved in the alliance — beyond citing “leading players in the industry” — but we’ve asked for more details and will update if we hear back. The company also says it anticipates membership of the alliance growing — name-checking as possible partners “chipset vendors, OEM and ODM manufacturers, operators and retailers”.

The alliance will be contributing €200 million ($259 million) to expedite growth of the Sailfish ecosystem, according to Jolla — although it notes that this investment will come in gradually, rather than as immediate financial backing.

The alliance partners will be investing an estimated 200 million euros to ensure the success and rapid expansion of the new ecosystem. The 200M€ ecosystem financing will come in gradually from Jolla and as members join the alliance, which will include chipset vendors, OEM and ODM manufacturers, operators and retailers.

The alliance is being established in Hong Kong — which continues the nascent mobile-maker’s focus on China. Jolla hasn’t released any smartphones yet — or indeed other MeeGo-based devices — but back in July it signed a sales and distribution deal with Chinese mobile phone retailer D.Phone. It it is also establishing R&D operations in Hong Kong and elsewhere in China.

“China is a game changer in the technology industry,” said Jussi Hurmola, CEO of Jolla, in a statement. “The next big mobile change will come from China and Jolla wants to be enabling it. There are massive resources and competence to transport the whole industry.”

Jolla has chosen Cyberport Hong Kong to host the Sailfish alliance data centre — noting

The data centre is being established to host Sailfish’s infrastructure, data, productisation facilities and collaboration services. In addition, some of the upcoming ecosystem’s cloud services will be provided from there. The OS and UX are highly scalable and will support smartphones, tablets, televisions, automotive and other device classes.

MeeGo was formed back in 2010 by Nokia in partnership with Intel (merging their respective Maemo and Moblin Linux-based OS efforts) — but subsequently jettisoned by Nokia when it decided to focus on Microsoft’s Windows Phone OS as its primary smartphone platform.