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It’s no secret that Windows Phone sales have been in the doldrums for much of the platform’s existence. If we believe Microsoft chief Steve Ballmer’s talk at the annual company shareholder meeting, however, the mobile OS has turned a corner. He tells investors that Windows Phone sales are about four times what they were at the same point last year, and that demand has been strong enough for initial sellouts in “many countries;” that may be an allusion to reported Lumia 920 shortages in Germany and Nokia’s native Finland, among other regions. Ballmer is quick to point to more competitive hardware as triggering the sales spike. The news is certainly positive on the whole, although we’d warn that Microsoft is pulling an Amazon — that is, declining to offer the shipment numbers that would give its grandiose claims some context. It’s easy to tout record growth when you’re starting from a small point, so we’ll refrain from calling Windows Phone the Comeback Kid until market share estimates show otherwise.

Filed under: Cellphones, Mobile, Microsoft, Nokia

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Source: Bloomberg

Following its launch event in San Francisco and the appearance of its first devices last week, the folks behind Windows Phone 8 is hoping for big things in the future. Microsoft’s chief exec Steve Ballmer said that its work with Nokia, HTC and Samsung offered them the chance to create a “really strong third participant in the smartphone market.” He admitted that they weren’t there quite yet and told the audience at a Windows 8 launch event in Israel that Microsoft’s mobile OS was “still relatively small”, but that he expects “the volumes on Windows Phone to really ramp quickly.” The company will be lavishing more on marketing and advertising around Windows 8, Window Phone 8 and Surface than it has on anything previous — which sounds good, as its new mobile OS might need the help.

Filed under: Cellphones, Mobile, Microsoft

Ballmer: Windows Phone 8 ‘still small’, but will ‘really ramp quickly’ originally appeared on Engadget on Mon, 05 Nov 2012 06:59:00 EDT. Please see our terms for use of feeds.

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The last time we saw Steve Ballmer star in a commercial for Microsoft, he was extolling the virtues of a 286-based PC running the glory that was Windows 1.0 — in 1986. You can imagine the surprise we got 26 years later when Microsoft premiered an ad featuring the now-CEO during its Windows Phone 8 event. If you were expecting that same kind of unbridled enthusiasm Crazy Eddie once used to hawk underpriced TVs, you may be either pleased or disappointed. It’s a very level-headed and well-spoken Ballmer this time around, with the executive calmly highlighting the advice he gets through his HTC Windows Phone 8X from people like his wife and a certain Billy G. Besides evoking nostalgia, the pitch is an illustration of what Windows Phone’s live tiles can do as well as a reflection of Microsoft coming full circle — as it was two decades ago, Redmond is fighting for market attention at a time when new interface concepts are challenging its main business. We’re just glad there’s fewer plaid business suits in 2012.

Continue reading Steve Ballmer returns triumphantly to Microsoft ads for Windows Phone 8, now with less Crazy Eddie (video)

Filed under: Cellphones, Mobile, Microsoft

Steve Ballmer returns triumphantly to Microsoft ads for Windows Phone 8, now with less Crazy Eddie (video) originally appeared on Engadget on Mon, 29 Oct 2012 21:28:00 EDT. Please see our terms for use of feeds.

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Microsoft’s Surface tablets could already be considered warning shots across the bow, signalling that a change in strategy was underway. For anyone who was in doubt, however, CEO Steve Ballmer has clearly spelled out in a shareholder letter that Microsoft now sees its own devices as crucial to the company as anything else. There’s a “fundamental shift” in how the Redmond-based crew works, he says, and investors should expect that Microsoft will periodically make “specific devices for specific purposes” (like Surface or the Xbox) that show off services in the best light possible. Ballmer adds that plans in the long run focus on new device types and learning interfaces. The message is ostensibly a rosy one for the company’s future, but there’s also a subtext for hardware makers that have complained about competing against their OS partner: get used to it. Ballmer sees Microsoft-designed hardware like Surface as complementary to what third parties do, and his company isn’t about to reverse course anytime soon.

Filed under: Gaming, Tablets, Microsoft

Microsoft CEO Ballmer braces us for a ‘fundamental shift’ in strategy with more Microsoft-designed devices originally appeared on Engadget on Tue, 09 Oct 2012 19:28:00 EDT. Please see our terms for use of feeds.

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Reprising a Windows Phone 7 giveaway from back in 2010, Microsoft boss Steve Ballmer announced at the company’s annual event that all 90,000 or so full-time employees are getting a taste of its latest hardware. That’s one Surface for Windows RT tablet and Windows Phone 8 phone (we’re told that last time around these came with two year contracts) in late December, along with a new touch compatible office computer running Windows 8, presumably arriving sooner. Forbes indicates those PCs can be a desktop, laptop, ultrabook or tablet, and we have a pic of one employee’s new Lenovo-built slate running Windows 8 on a Core i7 CPU with 8GB of RAM after the break. Pulling an Oprah, again, isn’t just one way to improve employee morale, it also ensures everyone’s familiar with the new products as they roll out and are ready to tell people about them. Will that provide the necessary bump to catch up with the competition from Apple and Google? Only time will tell, but if you’re wondering what to say when someone asks if every single person wants a Surface then our advice follows after the break.

[Thanks to everyone who sent this in]

Continue reading Microsoft gifts full-time employees with Surface tablets, Windows 8 phones and PCs

Filed under: Cellphones, Desktops, Laptops, Tablets, Mobile

Microsoft gifts full-time employees with Surface tablets, Windows 8 phones and PCs originally appeared on Engadget on Fri, 14 Sep 2012 01:38:00 EDT. Please see our terms for use of feeds.

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