Hasta La Gadget!

Remember when Cingular became AT&T, Federal Express became FedEx and RIM became BlackBerry? The next company that’ll need to reprint its business cards is Iomega, which is seeing the bulk of its products rebranded as Lenovo EMC. The Iomega name will still exist, but only as the face for entry-level storage gear, while the StorCenter and EZ Media and Backup Center lines will now carry the livery of their corporate parent. Curious about the company’s history before it became a marque? There’s detailed PR after the break.

Filed under: Storage, Lenovo

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Looking to save some coin on your tech purchases? Of course you are! In this roundup, we’ll run down a list of the freshest frugal buys, hand-picked with the help of the folks at Slickdeals. You’ll want to act fast, though, as many of these offerings won’t stick around long.

You may already have your credit card at the ready for the event to come later today, but allow us to entice you with a handful of discounted tech. Today, a 16GB Barnes & Noble Nook HD+ and 42-inch LG LED 3D HDTV grab top billing, but a few other selections are here, too. Jump down past the break to take a gander and the whole lot.

Filed under: Cameras, Home Entertainment, Household, Tablets, Storage

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Source: Slickdeals

Logitech has unveiled a new USB 3.0 portable hard drive, the LHD-PBLU3. Coming in 500GB capacity, this shock-proof hard drive features a rubber coating, a USB 3.0 connection interface, TV recording support and a 5400RPM spindle speed. The LHD-PBLU3 will go on sale from mid-June for 7,980 Yen (about $82) in black and white color options. [Logitec]

Sure, there are already plenty of cool options when it comes to encrypted flash drives, but what about one that uses NFC on your Android or even Windows 8 device to unlock it? PQI showed us one such implementation at Computex. Essentially, this NFC flash drive requires an NFC-enabled device to toggle its access mode: full access, read-only, one-time access (and remains hidden afterwards) or hidden. All you have to do is choose the desired mode in the app, type in your preset password, and then tap the flash drive (even when unplugged) with your device to change the former’s setting — provided that the password matches, of course.

Since the encryption is done on the storage controller level, the computer’s drive utility wouldn’t be able to see the dongle at all if it’s hidden, so you wouldn’t even be able to format it unless you unlock it or, well, physically destroy it. And that could be anywhere from 8GB all the way up to 64GB of storage space, when the drive launches in Q4 this year.

Filed under: Storage

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Freecom has released a new line of microSDHC Class 10 memory cards. Available in 16GB and 32GB sizes, these tiny cards have Class 10 speed specification and come bundled with an adapter. The 16GB and 32GB models are priced at 1,449 Yen (about $15) and 2,436 Yen (about $25), respectively. [Freecom]