Feb 06
It’s almost showtime for Sochi, which may or may not have its shit together
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Aug 10
Adidas Social Media Barricade shoe concept moves tweets to the track (video)
Posted in: Today's Chili 
Adidas is known for making connected shoes — but never quite as linked-up as a Nash Money concept making its appearance late into the London Olympics. The Social Media Barricade weaves the guts of a phone and a basic two-line LCD into a running shoe, letting the footwear take Twitter updates very literally on the run through a public account. Even the signature Adidas stripes change their hue through remote control. Before anyone gets visions of athletes checking congratulatory tweets after the 100-meter sprint, just remember that it’s an idea rather than a production blueprint: although Adidas is quick to call the Social Media Barricade the “future of athlete connectivity,” the only athletes putting eyes on a pair right now are those swinging by the Olympics’ media lounge for interviews. Knowing this, we can still imagine some future shoes padding runners’ egos at the finish line during the 2016 Rio games.
Continue reading Adidas Social Media Barricade shoe concept moves tweets to the track (video)
Filed under: Wearables
Adidas Social Media Barricade shoe concept moves tweets to the track (video) originally appeared on Engadget on Fri, 10 Aug 2012 15:19:00 EDT. Please see our terms for use of feeds.
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Aug 09
Nike’s Specially Designed Track Spikes Helped a Double Amputee Sprint in London [London 2012]
Posted in: Today's Chili
South African sprinter Oscar Pistorius just ran in the Olympics. Unlike his competitors he did it as a below-the-knee amputee, using Ossür’s Flex-Foot Cheetah legs. But he also faced a unique challenge that his competitors didn’t have to consider—how do you get track spikes on your prosthetics? More »
Jul 25
BMW opens i Store in sync with London Olympics, shows tourists their electric destiny
Posted in: Today's Chili 
Technology companies have been lining up to milk the London Olympics spotlight for all it’s worth. BMW isn’t shy about taking its turn, but it’s not looking to cash in — directly, we mean. The automaker is instead using its just-opened i Store to showcase everything electric and hybrid for downtown visitors who aren’t busy watching the cycling. Its centerpieces are unquestionably the i3 and i8, which won’t even go on sale until many months after the summer games’ closing ceremonies; the i3 on the floor is closer to the street model, though, and will tease EV drivers with BMW’s option packs. Should that make your bank account cringe far too soon, the i Pedelec scooter and the i Wallbox charger will be hanging around as well. If you didn’t book a ticket to Heathrow in time, don’t panic: the i line is going on a world tour this year that starts in Rome, swings past the US and Japan, and comes full circle to London in 2013.
Filed under: Transportation
BMW opens i Store in sync with London Olympics, shows tourists their electric destiny originally appeared on Engadget on Thu, 26 Jul 2012 01:39:00 EDT. Please see our terms for use of feeds.
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Jul 18
Here’s Why We’ll Hear Those Tennis Grunts at the London Olympics [Olympics]
Posted in: Today's Chili
The thwack of an arrow hitting a target. The splash of a swimmer diving into the pool. The clap of a sprinter’s feet hitting the track. Those are some of the noises you’ll hear broadcast through your TV when the London Olympics kick off next Friday. But you’re not just hearing those signature sounds of sport naturally—in fact, it takes an immense amount of movie-caliber production. More »
Jul 09
At the Olympics later this month, Michael Phelps could potentially win seven gold medals, at the very most. He won’t top the record-smashing eight he earned in 2008, but that doesn’t mean he won’t be exciting to follow. And the London 2012 Results App will help you do that. More »
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