The Superbowl is just days away and many sports and non-sports fans will come together to enjoy a championship football game, chips with an insane amount of dip selections and, of course, commercials.
For years now, companies have chosen the Superbowl as their moment to reveal a new commercial for whatever product they’d like to promote. We’ve seen classic commercials from Budweiser, Doritos and Snickers over the years, and this year, Samsung is planning on to run an ad during the Superbowl which we expect is to further promote its Samsung Galaxy devices.
There’s a football game this week, in case you hadn’t heard — but that’s not all. Netflix is debuting the series that it claims will change internet TV, and there’s also a few other new options to keep an eye out for. Look below for the highlights this week, followed after the break by our weekly listing of what to look out for in TV, Blu-ray and videogames.
The Americans Add another basic cable series to your watchlist this week, as FX debuts The Americans. Based in 1981, it focuses on a family of Soviet spies living in the US during the Cold War. The show already has a two year commitment to air in the UK, so it’s unlikely to face a quick hook — feel free to settle in. (FX, January 30th, 10PM)
Super Bowl XLVII It’s the Super Bowl. All other Sunday night programing has been pushed aside, so you’ll either be huddled around the flatscreen watching 49ers/Ravens or… we’re not sure what. (CBS, February 3rd, 6:30PM)
House of Cards Netflix’s next venture into the world of original programming begins Friday morning, when it will make the entire first season of its series House of Cards available for streaming. Starring Kevin Spacey, it has all the trademarks of a well produced cable series, it’s just not on cable — it’s on the internet. (Netflix, February 1st)
Get yo’ popcorn ready. When your company is announcing the latest and greatest mobile OS, why not seize the opportunity to scrape up a few million bucks to make sure the entire world gets a proper introduction? Research in Motion will be forking out for a Super Bowl spot (which averages $3.8 million this year), as part of an effort to get the word out about BlackBerry 10. Let’s just hope it’s not shown the exact moment 40 million people head to the fridge. A little presser can be found past the break.
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January 25, 2013 – Today Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM)confirms that BlackBerry 10, its new mobile computing platform that will power the next generation of smartphones and tablets, will be featured in a commercial during Super Bowl XLVII.
This confirmation kicks-off a week of worldwide launch activity for RIM’s BlackBerry 10 platform, along with the first two devices to run on the new platform. These activities are part of a broad integrated marketing campaign to support the global rollout of BlackBerry 10. In addition to the 30 second commercial during the Super Bowl that will air in both the U.S. and Canada, BlackBerry will be integrated into a number of pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.
“A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” said Frank Boulben, Chief Marketing Officer, Research In Motion. “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”
With the heavy responsibility of handling the Super Bowl XLVII livestream, CBS is focusing in on what football fans really want: commercials. Well, that, and real-time statistic updates, game highlights, alternate camera angles and a star studded musical performance by Beyoncé, of course. The network’s taking its duties seriously, and seems to be pulling out all the stops to create a robust second screen experience on CBSSports.com. Viewers will be able to access a pop-up video console from laptops, desktops and tablets to choose between four cameras, pause coverage or check customized Twitter feed culled from the CBS’ top sports experts. Deep social integration is promised — particularly when it comes to the game’s infamously expensive commercials — allowing fans to instantly share their famous moments. After all, if you’re going to stream the Super Bowl, you may as well do it right. Read on for the official press release, including specific details on what those four extra cameras will be looking at.
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