Microsoft airs its first Surface tablet ad, focuses on keyboard, kickstand and… dancers?

Microsoft airs its fist Surface tablet ad, focuses on keyboard, kickstand and dancers

Considering how interested we are in trying out Microsoft’s new Surface Windows 8 tablets, it turns out we should’ve been practicing the art of dance instead of blogging. The first TV spot for the tablets aired tonight during Dancing with the Stars, fitting, since it featured an entire troupe of dancers and was directed by Jon Chu, best known for his work on flicks like the Step Up series and Justin Bieber: Never Say Never. While it didn’t expose any deep details about the hardware, its potential pricetag or the software running on it, it appears Microsoft will separate itself from the pack based on that slick Touch Cover, Type Cover and kickstand. At the end it teases “coming 10/26” and promises a future behind the scenes video from the ad, but that’s it. Check out the minute-long spot itself embedded after the break and let us know if you spot any new information about the slate.

Continue reading Microsoft airs its first Surface tablet ad, focuses on keyboard, kickstand and… dancers?

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Microsoft airs its first Surface tablet ad, focuses on keyboard, kickstand and… dancers? originally appeared on Engadget on Mon, 15 Oct 2012 23:24:00 EDT. Please see our terms for use of feeds.

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CE-Oh no he didn’t!: Acer’s JT Wang tells Microsoft to ‘think twice’ about Surface

CEOh no he didn't Acer's JT Wang tells Microsoft to 'think twice' about making Surface

Acer executives have criticized Microsoft’s decision to build its own tablet in the past, but now the firm’s CEO has offered Redmond a more direct warning. “We have said [to Microsoft] think it over,” Acer CEO JT Wang told the Financial Times. “Think Twice. It will create a huge negative impact for the ecosystem and other brands may take a negative reaction.” Microsoft has acknowledged Surface’s potential to frustrate its OEM partners, telling the Security and Exchange Commission that competing directly with manufactures might “affect their commitment” to the firm’s platform. Not only does Wang agree with this admission, he seems worried that Microsoft will cause this damage for nothing. “It is not something you are good at,” he continued, “so please think twice.” Polite, but a bit bold. Then again, Acer has never been shy about telling Microsoft exactly what it thinks.

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CE-Oh no he didn’t!: Acer’s JT Wang tells Microsoft to ‘think twice’ about Surface originally appeared on Engadget on Tue, 07 Aug 2012 01:52:00 EDT. Please see our terms for use of feeds.

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