Hasta La Gadget!

Apple’s Black Friday sale certainly didn’t disappoint. The company ended up selling a lot of iPads, and while the company didn’t release any specifics on sales numbers, a survey conducted by research firm Piper Jaffray concluded that Apple sold around 11 iPads per hour at the Mall of America in Minneapolis, MN, while Microsoft didn’t move a single Surface tablet off their shelves.

The team at Piper Jaffray spent a total of ten hours on Black Friday, monitoring both the Apple Store and the Microsoft Store at the Mall of America, which are across the hall from one another. They noticed that there was almost 50% less foot traffic at the Microsoft Store than there was at the Apple Store. They also noticed that consumers bought 17.2 items per hour at the Apple Store and only 3.5 items per hour at the Microsoft Store. What’s perhaps even more fascinating about that fact is that all but two of the Microsoft purchases were Xbox 360 games.

However, probably one of the most interesting statistic that the research team came up with during their time at the mall, was that Apple sold around 11 iPads per hour, while Microsoft didn’t sell a single Surface tablet. Then again, the team only spent two hours at the Microsoft Store, but during those two hours, Apple sold 22 iPads.

According to Piper Jaffray, which did the same exact observation and survey last year during Black Friday, traffic at the Apple Store was up 31% from last year’s Black Friday. However, sales of Macs and iPads were down in 2012. Last year, Apple sold an average of almost 15 10-inch iPads per hour at the Mall of America, while this year only saw 6.7 per hour. Mac hourly averages were down 60% since last year as well.

[via Fortune]

Apple averaged 11 iPads sold per hour on Black Friday is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Steve Ballmer was right when he said that the current Surface tablet sales were modest. At least that was proven by Gene Munster and his team at Piper Jaffray, who conducted a survey during Black Friday. The team spent around eight hours on Friday last week and monitored the shopping activity of a particular Apple Store and Microsoft Store at the Mall of America in Minneapolis. They found out that the Microsoft Store had lesser shopping activity when compared to the Apple Store. According to their survey,  there was 47 percent less foot traffic at the Microsoft Store and that it was selling around 3.5 items per hour.

On the other hand, the Apple Store has shoppers buying around 17.2 items per hour and averaging 11 iPads per hour. “Despite heavy TV, print and billboard advertising for the new Microsoft Surface tablet, not one was sold sold during the two hours,” the firm said. However, Piper Jaffray added that iPad and Mac sales were lesser this year, saying that supply issues were the reason for the decline. “The positive take away was store traffic was up 31% y/y, likely driven by shoppers wanting to see the new iPad Mini. The negatives were that the most popular iPad Mini (16G) is in limited supply and Mac sales (~12% of revenue) continue to appear to be impacted by the iPad and a slowdown ahead of the new iMac,” Piper Jaffray explains.

Image Source: CNN

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