Hasta La Gadget!

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Microsoft has finally revealed details on the pricing for the all-singing, all-dancing Surface RT. True to Steve Ballmer’s word, the Windows RT device is priced competitively with the iPad. It is, in fact, the same price as the entry-level, now not-so “new iPad” and with double the flash memory, an advantage that may change by the time the Surface ships.

The commercial shows off the device’s signature hardware features — the kickstand and touch keyboard cover — and plays up the “click” they make when they attach to the Surface, which is of course similar to the “click” made when an Apple Smart Cover connects to an iPad. And in a bit of irony for a product that is more focused on tapping than the mouse clicks of the desktop mouse, its campaign slogan is “click in.” (It also raises the question as to why people would be constantly attaching the sold-separately touch keyboard when it doubles as a cover, but it is a commercial after all.) While expensive relative to the price of the device, Microsoft’s keyboard covers represent an extension of one of Apple’s best-conceived iPad accessories (the Smart Cover) and far exceed one of Apple’s worst (the original iPad keyboard dock).

Continue reading Switched On: Sell the hardware, attract the apps

Filed under: Tablets, Software, Microsoft

Switched On: Sell the hardware, attract the apps originally appeared on Engadget on Sun, 21 Oct 2012 17:30:00 EDT. Please see our terms for use of feeds.

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We’ll admit to being a little blown away when Microsoft launched the Surface — it was an impressively polished tablet that we had heard barely a whisper of leading up to the mysterious launch event. But, there was one thing that we were still left wondering: how much would it cost? Now, with Acer getting all in a huff about competition and Microsoft conceding that some OEMs might be a little upset when this thing ships, we might just have an idea for you. According to an inside source, a session was held at Microsoft’s recent TechReady15 conference in which all the launch details were laid out. If things go according to the plan detailed then, the Surface for Windows RT tablet will be launching October 26th — no surprise there — at a compelling price of $199.

That MSRP, almost certainly lower than Microsoft’s own cost, would line it up against the Nexus 7 and even the Kindle Fire. It would put Windows 8 on the map in a big way and give a lot of people a lot of reason to try out an operating system that is going to feel rather different than previous incarnations. The question is: will it drive enough sales of media and apps for Microsoft to recoup its loss? Or, will companies like Acer put up enough of a fight in the months between now and October to keep Microsoft from undercutting its own partners? We’ll find out soon, dear readers.

[Thanks, Anonymous]

Microsoft Surface for Windows RT tablet coming October 26th for $199? originally appeared on Engadget on Tue, 14 Aug 2012 11:27:00 EDT. Please see our terms for use of feeds.

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