In Japan, many people believe that the foam is a very important part of the beer drinking experience. So don’t be surprised at the “izakaya” when your 800 yen mug of beer comes 2/3 filled with beer and the remaining 1/3 just foam.
Many foreigners in Japan think this is a rip-off. But I think that most Japanese want to have a lot of foam, even if they’re paying for a lot of air.
So, for beer lovers in Japan, Takara Tomy Arts is releasing a beer foam maker called “Sonic Hour” soon – part of the “BeerHourSeries”. We saw the original “Beer Hour” at Toy Forum 2011 and the line-up of bubbles makers continues to grow…
How to use “Sonic Hour”: put a glass 2/3 filled with beer on the tray with a little water and touch the button. A supersonic vibration will be given evenly to the bottom of the glass and will make a fine creamy beer foam.
Want to be in more of a beer drinking mood? Try the “fashionable light-up” feature! You can choose one of 8 colors of illumination according to your mood.
The price is 3,990 yen (including tax). 2 colors; black and white are available.
Also try “JokkiHour” (Beermug Hour) and the “BeerHourCold” (also featured in the video).
