OS X Mountain Lion Now Accounts For A Majority Share Of Mac Web Traffic, Growing Nearly Twice As Fast As Lion

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OS X Mountain Lion, or version 10.8 as it’s known according to Apple’s numbering system, accounted for 32 percent of all web traffic measured by Net Applications, a firm that charts OS share and other web metrics. This marks the first time Mountain Lion has accounted for a majority share of web traffic from Apple computers, with Lion dropping down to 28 percent.

In November, Mountain Lion only just trailed Lion, with 29 percent of web traffic, vs. 30 percent for Lion. Snow Leopard use actually remained relatively steady between November and December, losing less than a percentage point and suggesting that most of the Mountain Lion upgraders are coming from Lion, and not jumping up two versions. Mountain Lion requires that Lion be installed in order to upgrade (unless you have a USB stick version of 10.8), so it makes sense that the pool of upgraders is coming from Lion, where there are relatively few barriers to upgrading (it’s handled directly through the Mac App Store).

Snow Leopard continues to be very tenacious, with a 29 percent share of Mac web traffic, which makes it the second-most frequently used version of OS X over even Lion. But Mountain Lion’s growth is still impressive, and it seems to be attracting users faster than Lion was ever able to. Lion took until May 2012 to overcome Snow Leopard in terms of share of web traffic as measured by Net Applications, meaning it required nearly 10 months to unseat Snow Leopard as the dominant Mac OS. By contrast, Mountain Lion took around five months to reach the top spot, or about half the time.

Speedy adoption of new OS X versions is key to keeping a solid software ecosystem in place, and lessening headaches for developers both internal and external. That makes this particular development promising news for Apple, especially now that they’re on an annual update cycle for OS X, which makes getting people on the newest version as quickly as possible even more crucial.

Mobile Accessories Maker TYLT Partners With YC-Backed Tagstand On Trio Of NFC-Enabled Products

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Tagstand, the Y Combinator-backed startup intent on taking NFC mainstream, is announcing a partnership with mobile accessories maker TYLT in advance of this year’s CES in Las Vegas. The deal involves three new products, manufactured by TYLT, which use Tagstand’s NFC technology: TUNZ, a portable Bluetooth speaker; CAPIO, a universal smartphone mount for the car; and TAGZ, which are the NFC stickers you can program and place anywhere.

The products are designed to work with Tagstand’s Android application, NFC Task Launcher, which previously was made to work with NFC tags, like those Tagstand offers in its tag store. Users configure their NFC tags to perform particular tasks when tapped – like automatically activating Bluetooth, launching their navigation app or music app on their phone, connect to Wi-Fi networks, change ringer volumes, check-in on social networks, and more. The Task Launcher app has now been downloaded over 250,000 times, according to Tagstand co-founder Kulveer Taggar.

With the new products from TYLT, however, some of those use cases are now available built into the hardware devices themselves. For example, the CAPIO phone dock can now be configured to turn on your Bluetooth connection to sync with your car, launch your favorite mapping app or start playing music just by placing the phone in the mount.

The TUNZ speaker can be tapped to start playing music, and perform other tasks, like connecting to Wi-Fi, for example. So hopefully, a better alternative to the poorly received Nexus Q? (At least it looks like a speaker, not a ball.) The speaker includes a built-in noise canceling microphone that lets you switch from music to hands-free calling, and offers up to 20 hours of battery life. You can get 30 hours if you play the volume at half status, the company claims.

Although NFC doesn’t have widespread adoption in the U.S. at this point in terms of mobile payments – the technology it is often most associated with – Tagstand has been betting big that its integration into new Android phones will pave the way for startups that take advantage of the technology in other ways. TYLT is also investing in NFC, with plans to ship at least 100,000 NFC chips in six products in 2013. (In addition to the speaker and smartphone dock, they have four others on the roadmap. Some of the products were previously announced, but Tagstand’s partnership was not.)

Taggar adds that Tagstand’s NFC Task Launcher app has now seen over 10 million actions executed, which is up from the 1 million it was reporting back in June 2012. At the time, the company had just transitioned the app from a $2 paid version to a free offering, so the drop in price (to zero), has likely helped increase adoption.

As have Samsung’s spicy and snarky marketing of its own NFC implementation, S-Beam, I might add.

The new NFC-enabled products will debut at CES, and TUNZ will be available for purchase immediately. CAPIO and TAGZ will launch next month.

HTC CEO Peter Chou Reflects On A Rough 2012, Says 2013 “Won’t Be Too Bad”

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There’s really no other way to slice it — Taiwanese smartphone OEM HTC has had a difficult 2012. More than a few people have already weighed in on the company’s spotty 2012, but CEO Peter Chou recently spoke to the Wall Street Journal to offer his take on the company’s rough patch.

So what the hell happened this year? According to Chou, failures in marketing were a big part of its weak year.

“Our competitors were too strong and very resourceful, pouring in lots of money into marketing. We haven’t done enough on the marketing front.” This is hardly the first time HTC has blamed its rivals for its lackluster annual performance, but HTC’s weaknesses when it comes to cultivating an image (any image, really) can’t be understated.

Meanwhile, larger rivals like Samsung have shown no qualms when it comes to throwing their marketing weight around — the company surely paid a premium crafting commercials for the London Olympics and the Super Bowl, and often got feisty by jabbing at Apple line-sitters (sorry Romain). Apple has arguably lost some of its luster with some of its recent ads, but really — people are going to buy Apple gewgaws no matter what. HTC has already started to work on its marketing and perception issues — it snagged itself a new CMO who previously led Motorola Asia’s marketing efforts,

It feels like an excuse from Chou has become something of an annual tradition. Going into 2012, HTC pegged some of its woes on its product line – the company pointedly revealed its intention to pare down the number of phones it would produce in favor of a smaller number of “hero devices.” A quick look at the company’s phone portfolio shows that they’ve done nicely on that front. The original One series devices raised plenty of eyebrows when they were officially unveiled at MWC 2012 while more recent releases like the J Butterfly/Droid DNA prove rather nicely that HTC is still capable of pushing the envelopes of design and performance.

It’s precisely that ability to push envelopes that Chou is banking on to turn things around, noting that “the most important thing is to have unique products that appeal to consumers.” Easier said than done, of course.

What seems most curious to me here is Chou’s tone — he sounds pragmatic almost to the point of being defeatist. Longtime readers may know that I’m generally very bullish on HTC and its hardware, but CEO Chou was very careful to couch himself when it came to his outlook on the new year. According to him, 2013 “will not be too bad,” and that the worst “has probably passed” — is it just me, or are these pretty chilling words coming from HTC’s head honcho? I see the benefits of cautious optimism, but surely a teensy bit of hubris couldn’t hurt to whip his employees into a innovation-centric frenzy?

Amazon Inks A+E Networks Content Licensing Deal To Beef Up Prime Instant Video Service: Now Showing 33,000+ Movies, TV Episodes

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Amazon has inked another content licensing deal to beef up its Prime Instant Video streaming and download service for members of its pay monthly Prime service. The deal is with A+E Networks and means Amazon Prime members will be able to access prior seasons of “popular series” from the A&E, bio, HISTORY and Lifetime channels — including Pawn Stars, Storage Wars and Dance Moms.

The ecommerce behemoth said it plans to continue to beef up the Prime Instant Video service by adding more content, noting that it has more than doubled the content offering in a year. Back in August Amazon added ESPN’s 30 for 30 series – and at that time said the total number of movies and TV episodes available via Prime Instant Video was 22,000. That figure has now risen to more than 33,000.

Prime Instant Video content can be streamed on Amazon’s Kindle Fire HD tablet — or any of the “hundreds of compatible devices” also supported, including Apple’s iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, and the Wii U.

Amazon’s release follows below:

Previous Seasons of Popular Shows from A&E, bio, HISTORY and Lifetime now available on Prime Instant Video — all Prime Instant Videos can be viewed by Prime members on Kindle Fire and hundreds of other connected devices

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon.com, Inc. today announced a content licensing agreement with A+E Networks to add prior seasons of popular series from A&E, bio, HISTORY and Lifetime to the Prime Instant Video service. Prime Instant Video now features more than 33,000 movies and TV episodes for Amazon Prime members to stream instantly, at no additional cost, on Kindle Fire HD or any of the hundreds of compatible Amazon Instant Video devices, including iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, and the Wii U. To start watching Prime Instant Video, visit www.amazon.com/PIV.

“In a year we have more than doubled the Prime Instant Video selection for our Prime members,” said Brad Beale, Director of Digital Video Content Acquisition for Amazon. “We remain focused on adding TV episodes and movies to Prime Instant Video that we think our customers will enjoy. A+E Networks has some of the most popular shows on television and we know our customers will love streaming the A+E content with Prime Instant Video.”

The deal with A+E Networks will bring Prime customers more TV episodes from some of their highest rated television programming including Pawn Stars, Storage Wars and Dance Moms, which are also available for purchase through Amazon Instant Video.

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a huge catalog of videos. Customers can choose from more than 145,000 titles to purchase or rent and content ranges from new release movies to classic favorites, major television shows, entire seasons, or even day after air TV. Prime Instant Video is Amazon’s video subscription offer—it includes more than 33,000 movies and TV episodes selected from the full assortment available at Amazon Instant Video. This subscription offer allows US Prime customers to stream as many titles from Prime Instant Video as they like, at no additional cost.

About Prime

Amazon Prime is an annual membership program for $79 a year that offers customers unlimited Free Two-Day Shipping on millions of items including books, home and garden products, electronics, video games, clothing, and much more. Amazon Prime members also get access to unlimited instant streaming of thousands of movies and TV episodes and access to hundreds of thousands of books to borrow for free, as frequently as a book a month, with no due dates from a Kindle device. Customers who receive free Prime shipping benefits through our Amazon Student or Amazon Mom programs can upgrade to an annual paid membership to receive Amazon Prime’s digital benefits.

About A+E Networks™

A+E Networks is an award-winning global media content company offering consumers a diverse communications environment ranging from television networks to websites to DVDs to gaming and educational software. A+E Networks is comprised of A&E®, HISTORY®, HISTORY en Espaňol™, Military HISTORY®, H2™, Lifetime®, LMN™, LRW™, bio®, Crime & Investigation Network®, A&E IndieFilms®, A+E Networks International™, A+E Networks Digital™ and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 300 million households in over 150 countries. A+E Networks is a joint venture of Disney-ABC Television and Hearst Corporation.

The iPhone 5 Gets A Bumper It Can Be Proud Of Via New Kickstarter Campaign

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The iPhone 5 delivered a lot of new things vs. its predecessors, but it also marked Apple’s exit from the bumper game; unlike with the iPhone 4 and 4S, Apple didn’t make a slim band exterior case for this device to protect its delicate edges. Apple’s oversight makes for opportunity for others, however, and the AL13 aluminum iPhone bumper (which comes in both iPhone 4 and iPhone 5 variants) is a prime example of that opportunity which recently debuted on Kickstarter.

The AL13 is made of aerospace-grade aluminum, and machined with chamfered edges (that’s the same thing Apple bragged about with the iPhone 5′s new design, by the way) that adds less than 16 grams to your device’s weight. It comes in sliver, black, red and green (a limited edition color just for Kickstarter backers) and adds very little overall size or mass to the iPhone’s existing design. The inner ring of the aluminum bumper is coated in rubber, in order to both protect your iPhone’s finish and provide an added layer of shock protection to help with falls.

The team behind the AL13 is Designed by m, a new studio led by CEO and founder Lester Mapp. Mapp started out as an entrepreneur at 22, building car accessories in a business that moved from his own bedroom to a dedicated warehouse and office during its first three years. The shift into product design reflects a desire to become more engaged in the hardware creation end of the business, and the AL13 is the first project for his latest venture.

Based on the prototype, Mapp’s decision to change gears was a good one. But if you’ve followed the iPhone’s storied history and know anything about wireless signals, you may have wondered about what effect the AL13 would have on your device’s cellular connection. The team behind AL13 has thought of that too, and posted in a recent backer update that admittedly, the AL13 does incur some signal loss of between 5 and 10 percent, but that compared to the field of metal bumpers out there, they’re beating the average of 20 percent or more. They say they have yet to experience any dropped calls as a result of using the AL13, however, and at least they’re being upfront about the fact that it will have some effect.

In exchange for minor signal loss, the AL13 provides your device with that extra ounce of protection, and with good looks that actually compliment, rather than detract from, your iPhone’s design. It’s available to backers starting at the $45 pledge level (as of this writing, though those spots are limited) and will eventually retail for $80 when it ships, which Mapp and company expect should happen sometime in April 2013.

Cisco And NXP Throw Their Weight Behind Cohda Wireless To Bring The Internet Of Things To Your Car

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Looking backwards, the automobile of today looks almost superintelligent. While some of us may have expected (read: hoped for) the flying car by 2013 and, sure, the internal combustion engine still reigns, the majority of vehicles today are basically computers on wheels. The average car today has around 50 microprocessors, give or take. But, given how quickly automotive technology is advancing, it’s clear that we’re just beginning to scratch the surface. Hell, California recently legalized road-testing of autonomous cars, and Sergey Brin thinks self-driving cars will be on public roads in the next five years.

Today, Cisco and NXP Semiconductors announced their intention to join the smart car bandwagon and help push automotive technology forward. The companies this morning announced a dual investment in Cohda Wireless, an Australian developer of hardware and software solutions for connected vehicles that allow cars to wirelessly communicate with one another (and with infrastructure) to prevent collisions — among other things.

The investment and strategic partnership essentially aims to bring the “Internet of Everything” to the automotive industry in the hopes of building a safer driving experience, reducing traffic congestion, collisions, runaway Priuses, curbing bad drivers and so on. By making car communication systems faster and more responsive — in a word, smarter — Cohda believes it can potentially prevent over 80 percent of crash scenarios, reducing injuries and fatalities on the road along the way.

In turn, Cohda is also enabling so-called “car-to-infrastructure” communication, which, in conjunction with in-car apps, attempt lower greenhouse gas emissions by changing traffic patterns, alerting drivers of hazards, like oncoming collisions, nearby out-of-control vehicles and by re-routing them to avoid traffic congestion. Via radio technology and smart sensors, car-to-infrastructure comms can enable cars to communicate with smart devices, allowing traffic signals to alert cars that the upcoming light is about to change, for example. Saving you from embarrassment and from causing a 10-car pileup because you were scanning your playlist and didn’t notice the change.

Of course, to work at scale these types of connected-car communications require sophisticated and secure data exchange between moving vehicles, whether in the city or in Podunk — in other words, in a variety of conditions. Yet, while the technology has an array of potential applications and implications, these inter-communications systems are naturally more effective the more vehicles (and anything else for that matter) integrate the technology.

So, to help get the tech on the roads, Cohda has enlisted a dozen European carmakers which have agreed to install its solutions into various lines beginning in 2015 and is currently testing integration in Detroit with eight U.S. carmakers.

While the companies remained silent on the size of their investment in Cohda, it likely isn’t chump change and was enough to bring three mature companies (and two giants) together in a strategic partnership with plans to collaborate in an effort to bring the solutions to market.

While NXP brings its semiconductor and chip tech that’s used in smart automotive, industrial, mobile and wireless applications (it’s also the co-inventor of NFC, along with Sony) and Cohda brings the software and hardware that make advanced radio communication possible, Cisco is leveraging its networking prowess to help supply the Internet. Over the last few years, Cisco has become increasingly interested in enabling the wired car, even creating a separate division dedicated to investing in and developing connected vehicle technologies.

In conversation with the WSJ, NXP’s general manager of car entertainment Torsten Lehmann said that NXP and Cisco put in a lot of due diligence and both concluded that “Cohda’s technology is by far the best.” Throwing their weight behind Cohda, the networking and semiconductor giants are on a mission to help the startup bring its technology to market. And for drivers, that should be great news — even if they have to wait.

More in the announcement here.

Top image source: U.S. Department of Transportation

The Bonsai Is A Shaving Accessory That Hopes To Be One Designer’s Contribution To Water Conservation

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The Bonsai is gadget with a soul, one that hopes to make a global difference by changing the way we go about an activity many do on a daily basis. It’s a shaving accessory, and it’s being funded via Indiegogo right now, with creator Craig Battin and his team looking for $125,000 to turn their final prototype into a production shipping device.

The Bonsai is a razor rinsing device, one that can save up to 99 percent of the water the average person uses rinsing out their blade under a running tap. It’s essentially a cup, one that you fill with a set amount of water at the beginning of your shave, which then creates a spray via high-pressure circulation of water. It also filters out hair and other debris, which you can then dump when you’re done.

Battin explained via email that growing up in Las Vegas, the need to conserve water was ever-present, hence his fascination with this problem in particular.

“I can remember driving over Hoover Dam with my family on the way to Arizona and seeing the “bathtub ring” of Lake Mead grow and grow, and it was very alarming to me,” he explained. ” At the most severe point in the ongoing drought, I believe the lake level had dropped by 120 feet.  When I joined the workforce after college, I was forced to shave frequently, and I was always bothered by how much water I wasted each day. That was the genesis.”

While the water conservation aspect drove the Bonsai’s initial development, Battin and his team quickly turned their attention to other areas of concern. These prompted the design of the filter to get rid of gunk that can clog drains, especially with daily shaving, and also the way the Bonsai actually blends your shaving cream with the rinse water as you go to create a solution that’s easier on your face since it’s oiling your razor as you go. The project will also offer an oil that you can use in combination with the Bonzai to enhance that effect. Battin explained that too much attention has been focused on razors, hence the lack of forward movement in terms of changes to the way we actually shave.

“It seems like we’ve been riding this trajectory where the only feasible innovations involve the physical razor or the blades, so you end up with things like vibrating handles and lethal 6-blade cartridges,” he said. “I think the lack of disruption has everything to do with where the focus has been, and the fact that consumers really don’t have many alternatives.”

Of course, the Bonzai also saves money by saving water, and Battin claims, by extending the life of your razor blades. It’s powered by a rechargeable battery and works both in and out of the shower. The gadget is available during the Indiegogo campaign for a pledge starting at $79, and the team estimates they’ll begin shipping devices by July 2013. If you’re a slave to the shave, as most of us likely are, you could do worse than to back this project and its aspirational goal of cutting down on the environmental toll it takes for us to clean up our ape-like faces and bodies.

Nokia Said To Be Prepping An Aluminum-Clad Lumia For Release Later This Year

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Nokia’s been awfully fond of slapping its high-end hardware into polycarbonate bodies, but that trend may soon come to an end if a new report from The Verge holds true. According to unnamed sources within Nokia, one of the Finnish phone company’s new top-tier Windows Phones (codenamed “Catwalk”) will be clad in lightweight aluminum instead of the usual colorful plastics.

Of course, the key words there are “one of” — The Verge’s Tom Warren points out that two Windows Phones are being prepped for a launch sometime in 2013. At this point there’s still little in the way of hardware specifics, though the so-called Catwalk isn’t expected to be a great leap over the existing 920.

That Nokia would consider a shift in design isn’t a huge shock — aluminum bodies could help Nokia keep the weight of future smartphones down — but it does fly in the face of some of the company’s earlier crowing. Shortly before Nokia’s most recent Lumia launches, it posted a neat little piece on the effort that went into crafting the devices on its Conversations blog where it noted that the polycarbonate gave its phones “a human touch.” What’s more, Nokia has noted more than once that those eye-popping colors that have become a hallmark of its Lumia Windows Phones were only really possible by using plastics instead of metal, so it remains to see how (if at all) Nokia’s colorful design language will be tweaked as a result.

Orange Adding Motion Controls To New Livebox Play TV Set-Top Box Beginning In February, Thanks To Movea

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Motion control, ever since you were introduced in a relatively usable and broadly accessible form with the Wii Remote, the public has had a bit of a crush on you. Recently, that crush has turned into a full-fledged infatuation, and now Orange is bringing motion control to its Livebox Play TV service in France via Movea’s gesture-based tech and a motion-sensitive remote.

Microsoft’s Kinect proved their was a broad appetite for the use of motion controls integrated with home entertainment systems, and Orange’s decision to tap Movea’s OEM-independent SmartMotion Server product to bring it to its Livebox Play TV system is an indication that there’s a drive among traditional entertainment networks and providers to make sure they don’t get left behind.

What can consumers do with the Movea-enabled hardware? With the right set-top box and remote control, both of which are available for pre-order and set to ship in February, they can wave at their TVs and use gestures like twisting to control volume playback, on-screen menu item selection, close and open apps and more. Also, the interface will allow viewers to interact with motion-controlled games, in a more casual incarnation of what the Wii can accomplish via its gesture-based input devices.

Movea is a broad-based play to introduce motion control to any kind of device that wants to include it, including Windows Phone 8 and Android smartphones, Windows 8 tablets and notebooks, and home entertainment and other CE devices. It also sells to semiconductor manufacturers, so that motion intelligence can be built into devices at the processor level. Obviously this is a space that’s generating a lot of interest, beyond just the implementations by big-name players like Sony, Nintendo and Microsoft. Platform agnostic companies like Movea, and Leap, which just today announced a new $30 million funding round and a deal that will see its hardware ship with ASUS computers, indicate we’ll probably see a lot more companies try to provide motion as a service, API or OEM hardware add-on for third-parties.

I still think that despite the way it has proven its viability with the Wii and Kinect, motion control is a tricky thing to sell to a wide consumer base, especially as a control mechanism for TV content usually handled via remote. In many ways, it’s still a tech that has novelty appeal and not much else, but as more companies try to integrate it with more traditional tech like set-top boxes, we’ll get a better idea of how it can fare in terms of long-term adoption.

Kickstarter: Leikr Is An OpenStreetMap GPS Sports Watch With A Two-Inch Colour Screen

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As a long-time runner and a recent recipient of a Nike+ SportWatch GPS I can safely say I’ve been bitten by the exercise data bug. The satisfaction of uploading your latest round of physical exertion and transforming it into digital bits and bytes that can be analysed and compared against past performance is pretty darn cool. But the Nike+ SportWatch is far from perfect. The biggest issue I have encountered so far is patchy and/or sluggish GPS linking (a problem flagged up by my TC colleague John Biggs in his 2011 review).

If the GPS sensor takes its time to connect it keeps you grounded in your running shoes waiting for the digital hook-up in the sky to get on with it. And if the connection fails entirely (which has happened to me on a run in a rural part of Wales), far from motivating you to get moving the SportWatch makes you feel there’s no point in working out since your effort will go unrecorded and therefore wasted (this is not, I should add, an attitude I used to have before owning the watch — so it’s a perfect example of the double-edged nature of technology).

Enter Leikr: a sports watch that wants to do things better — including by making the GPS link process faster, thanks to “a snapping fast custom made GPS system” which includes downloading GPS almanac data to the watch to help it “fix on the satellites faster” and a custom GPS antenna that is “fine tuned” for Leikr, rather than using a standard ceramic GPS antenna module.

I can’t testify to its speed, since I haven’t had a chance to test it, but speedy GPS linking is one of the advantages being touted as part of the Leikr Kickstarter pitch. Other sports watch annoyances the team behind Leikr want to overcome include overly bulky devices, irritatingly counterintuitive interfaces, and small, non-colour screens.  They are undoubtedly aiming for the pro, endurance end of the sports watch market, rather than the Fitbit/Jawbone UP casual activity tracker masses but don’t let that put you off. You are serious about your running right?

“During our training we have tried different GPS watches and we have never been completely satisfied with them: too bulky, too difficult to operate, slow in getting the GPS signal, small screens and little to show:  honestly quite boring stuff,” the team writes. ”We were looking for the perfect device to support our training and we could not find it. Last year we decided to take the chance and realize our long wanted dream of a training GPS watch that every athlete would desire.”

Leikr — which incidentally means ”game, sport, play” in old Nordic (the company being founded in Denmark) – has a two inch colour display (with a resolution of 320×240 pixels) — meaning there’s enough space on screen to display multiple data points simultaneously, such as time, speed, distance, calories, heart rate etc, or to show a map view that allows you to track your position as you run and see where the route is taking you. While the face of the watch is much larger than the average sports watch display, the thickness has been squeezed to 10.65mm to keep the overall bulk down. Gorilla Glass toughens it up, weight is around 55 grams, and run data syncs automatically over Wi-Fi when you’re back at your desk. There’s 8GB of on board storage for your maps and runs, and a 500Mhz engine inside. Battery life is reportedly up to 6 hours of active (GPS) use — long enough for an average runner to complete a marathon and still have juice to spare.  

Leikr’s maps are powered by OpenStreetMap, which the team claims is a first for this kind of gizmo (Nike+’s SportWatch GPS is powered by TomTom, for instance), while the watch integrates with social fitness tracker community Endomondo for analysing training, sharing and comparing with friends. The Leikr team isn’t just concerned with making the hardware though. On the software side, they will offer a portal where workouts and programs can be downloaded to the device — customised to your appropriate fitness level — and the team’s pitch talks about wanting to be there at every step of your training, from planning to executing to analysing.

So who’s building Leikr? No, it’s not Apple. But the core team does include some mobile expertise — specifically ex-Nokia talent, from Nokia’s now shuttered Copenhagen R&D lab, such as Lars Moeller, Director, R&D Management, who spent 12 years at Nokia R&D – bringing, in their words, “years of experience making the best in mobile devices” to the GPS watch space. The Leikr is Linux-based (the watch will be upgradeable via the Leikr portal as the software evolves) and also uses the (formerly Nokia owned) Qt application framework. “This solution allows us flexibility and reduced power consumption,” the team writes. “Our development team has years of experience developing on this framework.”

The Leikr Kickstarter goal is $250,000 — to bring the watch to the U.S. market initially. Currently the project has raised more than $23,500 with 29 days left to get funded. The first batch of 50 Leikrs offered at the lowest pledge rate to receive a watch ($149) has already sold out.