Hasta La Gadget!

There are signs of a new attitude emanating from Cupertino, extending across Apple’s relationship management of customers and competitors.

One of the two most important things you can say in English is “I’m sorry.” (The other is “Thank you.”) Failure to get the apology right brands a person as arrogant. As with people, so with companies — to whatever extent they have personal relationships with their customers. In Apple’s case, its best customers definitely feel personally involved with the company’s ethos, products and leaders.

Apple’s main personifying force is its CEO. That individual manages both the connection with customers and the competitive relationship with other industry players. Now, following an unusual apology to users, Apple startlingly unplugs one of its Android lawsuits against a competitor, and a profound personality change seems to be in progress. Apple is not apologizing for its historical Android rage. But the brand’s official temperament might be changing at the core, with the company possibly becoming a more conciliatory actor in the field.

Continue reading Editorial: A conciliatory Apple would be real innovation

Filed under: Misc, Apple

Editorial: A conciliatory Apple would be real innovation originally appeared on Engadget on Mon, 12 Nov 2012 15:00:00 EDT. Please see our terms for use of feeds.

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Well, hello there, the worst-kept secret in tech. Apple’s iPad mini is the company’s newest device, a 7.9-inch tablet that’s designed to go toe-to-toe with Google’s Nexus 7. For now, it’ll sit alongside the iPad 2 and fourth-generation iPad, and as it packs the same 1,024 x 768 display as the second-generation slate, apps will carry across without any resizing. While Phil Schiller didn’t mention Google or the Nexus 7 by name, the rival slate (and Google’s app library) was compared to the newest iOS device. On stage, he claimed that the screen, which is .9-inch larger than the Nexus 7, gives the iPad mini 35 percent more display area than Google and ASUS’ collaboration.

On the hardware size, the 7.2mm thick, .68 pounds device has been manufactured with an “all new” process that gives it the same anodized edges as you’ll find on the iPhone 5. If you were hoping for equal specifications to the big-daddy iPad, you may be mildly disappointed. While it will pack a 5-megapixel camera and an LTE modem (if you opt to buy a cellular model), it’s running the last-generation A5 CPU. However, the slower internals and less potent display may account for how the company has been able to squeeze out a claimed 10 hours of use despite the constrained space for a battery. Pre-orders for the $329, 16GB WiFi-only model begin on Friday (October 26th) and will begin shipping on November 2nd. The cellular-equipped models will begin shipping a few weeks afterward on AT&T, Verizon and Sprint, with the 16GB base model costing $459, running all the way to $659 for the 64GB unit.

For more coverage, visit our Apple Special Event hub!

Continue reading Apple announces 7.9-inch iPad mini with a 1,024 x 768 display, A5 CPU and optional LTE for $329

Filed under: Tablets, Apple

Apple announces 7.9-inch iPad mini with a 1,024 x 768 display, A5 CPU and optional LTE for $329 originally appeared on Engadget on Tue, 23 Oct 2012 13:51:00 EDT. Please see our terms for use of feeds.

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On the first anniversary of his passing, Apple has converted the front page usually monopolized by the latest shiny gadgets to a tribute to its late co-founder and CEO. “Remembering Steve” cycles through some iconic images and moments in the tech pioneer’s life, including the memorable launches of the iMac and iPhone. It’s a touching tribute, coupled with a hopeful note from his successor, Tim Cook, who asks the rest of us to reflect on Jobs’ life, while adding that he considers the company’s current output a tribute to his “memory and everything he stood for.”

Filed under: Apple

Apple’s Tim Cook remembers Steve Jobs’ life on the anniversary of his death originally appeared on Engadget on Fri, 05 Oct 2012 09:08:00 EDT. Please see our terms for use of feeds.

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Well, it’s hardly a secret that customers are unhappy with Apple’s new mapping solution in iOS 6. And, while the company has admitted that, perhaps, it’s not quite up to snuff yet, it has played down Maps’ flaws and urged customers to be patient. Today, in an open letter to the Apple faithful, Tim Cook struck a far more candid and conciliatory tone, apologizing for failing to deliver a “world-class” product. Cook went so far as to suggest that unhappy customers could check out offerings from competitors like Bing, MapQuest, Google and Nokia — at least until Cupertino sorts this mess out. You’ll find the complete text of the letter after the break.

Update: As CNET reports, Apple has now also gone one step further and added a new list of featured mapping alternatives to the App Store, including apps from TeleNav, Garmin, Magellan and others.

You can read our editorial on Apple apologies since the launch of the iPhone here.

Continue reading Tim Cook apologizes for Maps mess

Filed under: Cellphones, Software, Mobile, Apple

Tim Cook apologizes for Maps mess originally appeared on Engadget on Fri, 28 Sep 2012 08:55:00 EDT. Please see our terms for use of feeds.

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Its name is enough to send CEOs into cold sweats, which is why the rest of the mobile world spent last week announcing their hardware back-to-back to steal a march on this handset. Now, after all of the rumor, speculation and leaks, Apple’s sixth iPhone has finally been unveiled in San Francisco. We’ve got around 45 minutes before the world begins idly speculating about next year’s iteration, so let’s spend what little time we have delving into what’s changed between now and the last time we were here.

Check out our liveblog of Apple’s event to get the latest news as it happens!

Check out all the coverage at our iPhone 2012 event hub!

Continue reading iPhone 5 vs. iPhone 4S: what’s changed?

Filed under: Cellphones, Mobile

iPhone 5 vs. iPhone 4S: what’s changed? originally appeared on Engadget on Wed, 12 Sep 2012 14:01:00 EDT. Please see our terms for use of feeds.

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