Have you tried to put together a Transformer lately? Without an instruction booklet, you stand a better chance of dismantling a nuclear warhead than making Optimus look like Prime, instead of a 16-wheeler with a robot head for a butt. That wasn’t always the case. More »
We took a trip to Hasbro’s toy factory, which you can read about here, but there the most indelible image we came away with was this animatronic Elmo, without his plush skin, laughing us into a shallow grave. More »
Designing toys takes sketching and planning and imagining, sure. But what’s even more impressive is the actual making—still a much more industrial and craftsmanlike process than you’d imagine. It requires, essentially, a whole factory condensed into a few rooms of Hasbro’s headquarters outside of Providence, Rhode Island. More »
Transformers. There’s maybe no more iconic toy, especially if you’re a child of the 80s and 90s. And while the memories of making them shapeshift are indelible, the process of actually building one from scratch is far more involved (or exactly as involved, if you spent your entire childhood dreaming of this) as you’d imagine. More »
Have you seen our peek into how Transformers are brought to the world? Well, that’s one way that the design process happens. The other way is a new poll Hasbro’s got, which lets fans decide everything about the new toy. Autobot or Decepticon, what its vehicle mode looks like, or if he’s a jerk robot who everyone hates because all he does at parties is show off how cool being a transforming sentient robo-scooter is. More »
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