May 23

Twitter’s Lead Generation Card gives brands your info with just the click of a button

Posted in: Today's Chili

DNP Twitter's Lead Generation Card brings

Twitter Cards are meant to enhance a user’s — er, advertiser’s — tweets with relevant links and photo previews. Three such cards currently exist, but today the social network introduced a new one: the Lead Generation Card (marketing speak, much?), which essentially lets users accept discounts and provide the required personal information directly from a business’ tweet. The feature is located within a brand’s expanded tweet: you simply click a button, and your email address and handle are passed along. Essentially, it’s autofill for Twitter, which you’ll either love or hate. For its part, the site says this feature simplifies the user experience, and it promises your personal info is sent directly and securely to the company you’ve specified. Currently, a few brands are beta-testing the card, and Twitter says a global launch is soon to follow.

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Source: Twitter Advertising Blog

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Feb 19

Twitter Helping Direct Marketing Lead Generation

Posted in: Today's Chili

Twitter Helping Direct Marketing Lead GenerationTwitter is in the process of testing a new advertising functionality through Twitter Cards. If successful, this may give direct marketers a process to generate leads directly from tweets.

A tweet on twitter displays the functionality in action. Promoting the Twitter small business guide, users logged into Twitter are given a “Get it now” button, which once pressed, displays a message saying “Twitter Advertising will reach you soon”. Users are not asked for their private information like a phone number or email address, which would suggest the user might be contacted on twitter itself.

The functionality is based on Twitter Cards. This functionality is used to add external media into tweets. Since Twitter is in the process of testing the functionality, it is possible that the information might change, or the functionality might not work and might get discarded. However the functionality does look good for advertisers. Advertisers will be able to deliver their message directly to people, and will get feedback directly, instead of having to check other platforms. However, this along with any form of advertisement, might not be received well by users of Twitter.

 

By Ubergizmo. Related articles: Stick-on Film Transforms Glass Into Smart Window, Apple Grabs 20 % Of All US Technology Sales For 2012,

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