Mar 31
Under Armour is about to release a new line of gear coated in a sheath of sturdy plastic, designed to provide support while also flexing with the shape of your movement. "Clutchfit," as the new tech is called, isn’t aesthetics—it’s science.
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Feb 14
Heralded as "the world’s fastest speed skating suit," Under Armour’s all-in-one
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Feb 10
You might’ve heard about Under Armour’s crazy new zipper
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Jan 16
As much as the Olympics are a test of humanity’s physical capabilities, these days the events are also an opportunity for equipment makers to show off their latest technologies designed to enhance an athlete’s performance. And it’s fitting that Under Armour’s new speedskating suit—which the company claims is the fastest in the world—is called the Mach 39, since it was developed with the help of Lockheed Martin.
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Oct 16
Under Armour is making the bold claim that it’s finally "fixed zippers." And while its innovative new Magzip feature probably isn’t going to change the entire world, it’s still a vast improvement to clothing technology that hasn’t evolved in in almost 100 years. It’s also voodoo magic.
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Jun 24
Inside Under Armour’s Bra Shoe
Posted in: Today's ChiliUnder Armour’s Speedform
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Feb 12
Under Armour Inc. is all poised to launch its new performance activity monitoring equipment under the brand Armour39 TM in March 2013. The system consists of a chest strap equipped with sensors and sends data to an app on the user’s phone. Optionally consumers have a choice of buying a watch that shows the same information. Armour 39 calculates “Willpower” which means that the system measures heart rate, calories burned, and intensity and then using an algorithm, gives a score in the range of 0 to 10.
Under Armour has been in the performance monitoring industry since 2011, when it first launched Under Armour E39. This system was widely used at the 2011 NFL scouting combine. Now Under Armour is getting into the ring with competitors such as Nike, FitBit and JawBone. Nike’s FuelBand is perhaps the toughest in the competition, since Nike has been producing performance monitoring equipment since 2006, when it partnered with Apple and sold the Nike and Ipod Sport Kit.
The price of Armour39 is set to $ 149.99, and the watch can be purchased for an additional $199.99. What is yet to be seen is if Under Armour can get a sizeable share in the pie of performance monitoring equipment. [Press Release]
By Ubergizmo. Related articles: Apple iWatch Team Stands At 100-Strong, Starship Enterprise Gets Kre-Oed,
Feb 12
Look, I know what you’re thinking and I’ve been thinking the same thing, too. But Under Armour is going for something a bit different with the Armour39 performance monitor they’ve been teasing. What differentiates it from the crowded field of wearables is that it’s a “performance” monitor, not an “activity monitor” like Nike’s FuelBand, the Fitbit or even the Basis Band. It doesn’t care what you do at work or on your walk to the mailbox. Armour39 wants to show you how intense you are about your workouts and nothing else. More »
Feb 01
Is it any surprise that another sportswear company is getting into the activity tracker game? Well, it shouldn’t be. The latest, it appears, will be Under Armour when it launches what the company says will be a “first-of-its-kind performance monitoring system” on February 12 in New York. More »
Oct 19
Though they’re not exactly like the Nike Air Mag—the glorious Back to the Future shoes—these Under Armour Charge BB Basketball Shoes are so comically high top that they feel like they’re from the same future. I like it. More »
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