NTT docomo – HATSUNE MIKU AR STAGE – Roppongi Hills is transformed into the Hatsune Miku outdoor concert venue for 5 days

NTT docomo - HATSUNE MIKU AR STAGE - Roppongi Hills is transformed into the Hatsune Miku outdoor concert venue for 5 days

To celebrate the release of the Hatsune Miku collaborated Xperia smartphone “Xperia feat. HATSUNE MIKU SO-04E” from NTT docomo, for a limited time, Metro Hat (one of the buildings at Roppongi Hills in Tokyo), has been transformed into the Hatsune Miku outdoor concert venue.

“HATSUNE MIKU AR STAGE” takes place only from July 16 to July 21, from 19:30 to 23:00 every day for 5 days.

We were invited to a press event on launch day but there were already a lot of fans of hers who came to be part of her concert. Many of them just looked like regular salarymen, but they took off their business shirts to reveal their Hatsune Miku fan T-shirts! I was able to see that she has attracted so many fans!

According to NTT docomo staff, “HATSUNE MIKU AR STAGE” is the biggest outdoor AR event in Japan. Hold an Android device over the exterior wall of Metro Hat, and then the wall opens, Hatsune Miku appears from the inside and starts dancing and singing to the special song “Packaged”. The first 1,500 people joining the event are able to download the song.

Before watching the event, make sure you have the dedicated AR application installed on your Android device and run it. If you don’t have an Android device, you can borrow one at the venue.

NTT docomo – Xperia feat. HATSUNE MIKU SO-04E – Xperia A smartphone collaborated with Hatsune Miku – Only 39,000 smartphones will be available

NTT docomo - Xperia feat. HATSUNE MIKU SO-04E - Xperia A smartphone collaborated with Hatsune Miku - Only 39,000 smartphones will be available

NTT docomo revealed that they are going to release the Xperia A smartphone collaborated with Hatsune Miku in late September in a limited quantity, which is called “Xperia feat. HATSUNE MIKU SO-04E”

“Xperia feat. HATSUNE MIKU SO-04E ” is created based on Sony’s “Xperia A” that we saw at the NTT docomo’s 2013 summer new product press conference. The design of “Xperia feat. HATSUNE MIKU SO-04E ” is the perfect combination of the slick design of Xperia A and the illustration and color of Hatsune Miku.

NTT docomo will accept the orders from late August through early September. In case the number of the advanced orders exceeds 39,000, people who can buy it will be selected by lottery.