Microsoft builds pretend retail store, wants to play house later

Microsoft’s new Retail Experience Center is a new showcase of Microsoft’s products and solutions for retailers — including back-end stuff and point of sale. It’s all pretty boring and corporate, but it could also be construed as a look at what a Microsoft take on an “Apple Store-style” experience might be. Result? It kinda looks like Circuit City plus a few Surface displays, Microsoft Tags and magical screen-equipped shopping carts (pictured above). Oh, and before you gather up your Zune pals for a road trip: the Experience Center is real, but the customers are fake — the store isn’t open to the public. Video is after the break.

[Via istartedsomething]

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Microsoft builds pretend retail store, wants to play house later originally appeared on Engadget on Tue, 13 Jan 2009 12:19:00 EST. Please see our terms for use of feeds.

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