Say what you will about the free-to-play model or in-app purchases, but they’re here to stay, although interestingly enough it has been found that while these models are indeed doing very well with titles like Candy Crush raking in over $600,000 a day, it turns out that maybe those in-app purchases were done by a very small, but very dedicated, group of players.
This is according to analytics firm, Swrve, who conducted a recent survey on the matter. Based on their findings, which we guess doesn’t necessarily apply to all the games and gamers out there, it has been found that about 0.15% of mobile gamers contribute 50% of all the in-app purchases generated in free-to-play games. (more…)
0.15% Of Gamers Contribute To 50% Of In-App Purchases [Study] original content from Ubergizmo.
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