On a school trip, somebody would always come back from the museum shop with one of these lenticular cards. Back in the 1970s and 1980s they were hot stuff, as high-tech as the iPhone of today, and seeing a dinosaur shift from one action pose to another, simply by turning the card, was magic.
Today, the world is a more cynical place, but at least you can now use the power of the internet to make your own shape-shifting greetings cards which can scarily morph from one person to another or simulate a 3D effect. And as the site, Snapily, abides by the Hallmarkian Laws, there is plenty of schmaltz on offer, too, from heart-shaped frames around your loved ones to, erm, more heart shapes. It’s all done online: You upload your photos, add text and then the site generates a preview. Or at least I think it does. After this message I switched to Firefox:
Sorry we don’t fully support your browser- SafariChrome, on MacIntosh – at the moment.
Then I tried to add some old baby photos but they were apparently in “CMYK format”. I checked in Photoshop. They were RGB. Then the site crashed Firefox. Still, the idea is a good one, and cheap, too, compared to what a real print shop would have charged just to tool up for the job some years ago (hint: many thousands). Cards are $4 and up, and business cards are $8 for a pack of 20. Snapily is also claiming eco-friendliness, on the grounds that these are so neat that they won’t get thrown away. This is wrong-headed. A regular greetings card is the ultimate biodegradable gift.
Product page [Snapily]
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