A Crazy-Making Day in the Life of an Apple Store Creative

A Crazy-Making Day in the Life of an Apple Store Creative

I didn’t know this until I went to work for Apple Retail, but their credo is "Enriching Lives." I never had a job with a philosophy attached to it. I know the Marines have one. It’s Semper Fi. If you see that on a bumper sticker, it’s Latin for, "Mess with this car, and you’re dog meat."

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