May 15
George Lucas isn’t rich beyond a Hutt’s dreams because he was a great director or writer. His vast fortune is a result of his shrewd decision to hold onto the merchandising rights to his space opera many years ago. A new book called A New Proof takes a look at what was involved in bringing the first official Star Wars toys to the film’s rabid fans back in the late 1970s, and how it helped change movie marketing forever.
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