Alex Beats Kindle to Spanish E-Book Market

alex

Amazon’s contempt for anyone other than English-speakers may be the Kindle’s undoing. By ignoring the majority of the world, it has left a huge gap in the e-book market. Now Spanish speakers are being given their own e-reader and store in the shape of Spring Design’s Alex.

The Alex will be re-branded as the Papyre 6.S Alex and join other Papyre readers sold by Grammata, a Spanish-language e-book provider. The dual-screen, Android-powered reader will launch with a mere 1,000 titles (still around 1,000 more Spanish titles than Amazon offers), rising to 15,000 to 45,000 when its publishing deals are signed.

The Alex, you will remember, is similar to the Barnes & Noble Nook, with an e-ink screen up top and a colored touch-screen below. The launch model will have Wi-Fi, with 3G to follow. Good news, then, for Spanish speakers the world over. Or almost. The Alex will cost a ridiculous €450 at launch in July. That’s $615, or the price of another Spanish-speaking e-reader with Wi-Fi and 3G: Apple’s iPad. Good luck, Grammata.

Papyre 6.S Alex [Grammata. Thanks, Pat!]

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