BlackBerry has tapped the star powers of 14-time Grammy Award winning artist and songwriter Alicia Keys. Keys, a self-confessed BlackBerry user, is joining the company and will now act as its Global Creative Director. She is expected to work closely with app developers, content creators, retailers, carriers, and fellow entertainers. Keys will also be responsible of enhancing the entertainment consumption and distribution of BlackBerry 10 and will be an active member of the BlackBerry community as well. (more…)
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