Amazon Instant Pickup further blurs the line between online and physical retail

Between its announced buyout of Whole Foods and revealing physical retail stores of its own, Amazon’s brick and mortar aspirations are plain. It’s little surprise, then, that we’re we’re seeing Amazon launch a new service called Instant Pickup in five cities around the US this week. The idea behind Instant Pickup is pretty straightforward: select from hundreds of “need-it-now” items … Continue reading

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