AMD Drops ATI Name and Brand
Posted in: AMD, ati, Today's Chili, video games
When ATI, makers of graphics processors and video cards, was purchased by AMD, CPU and chipset maker, back in 2006, most people wondered whether or not the two arms could co-exist under the same roof. After today, it will be all but a moot point, as AMD announced that they would be dropping the ATI name from all of its branding and graphics products, renaming them “AMD Graphics.” Fans of the Radeon line of graphics cards and EyeFinity multi-display technology will find them renamed as “AMD Radeon” and “AMD EyeFinity” starting later this year.
AMD claims that today’s announcement is a move designed to simplify their product offerings and reduce consumer confusion. It’s also likely due to the coming release of its Fusion combination Graphics and CPU technology in a single package, and is an attempt to present a single, unified front against their major GPU challenger, NVidia, and their major CPU competitor, Intel.
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