Apple's Jonathan Ive.
(Credit: Apple)
Before coming on board at Apple, Sir Jonathan Ive was designing and pitching toilets as part of consultancy outfit Tangerine.
It appears the man, who has since designed the iMac, iPod, iPhone, and iPad (to name a few) sees an opportunity to put a dent in the drinking cup industry as well.
In an interview alongside fellow Apple Senior Vice President Craig Federighi (who leads Apple’s software teams) with USA Today, Ive noted that he’d “like to design cups” if he were not designing gadgets for Apple.
The casual remark came at the end of a rare interview with the two execs, who also spoke with Bloomberg and are pushing the benefits of the internal collaboration within Apple since its top-level reorganization last October.
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