Apple has started airing two new iPad commercials this week called “Alive” and “Together” that don’t focus on their iPads’ hardware specs since there hasn’t been a new iPad since November 2012. Instead, both commercials focus on the applications that were built to take advantage of both the iPad and iPad Mini’s unique features.
Not only do both commercials focus on a number of iOS applications, but they also are littered with such adjectives as “bright,” “loud,” “together” and “deep.”
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