Apple Owns $1,000 Premium PC Market
Posted in: Apple, netbooks, Today's ChiliJoe Wilcox of BetaNews reports that Apple now dominates the market of $1,000-plus PCs, commanding about 90 percent of the market for U.S. retail, as measured by NPD. The message? Apple might be slipping in market share, but it’s selling premium PCs. And that, in turn, is driving Apple’s revenues to new heights.
“For all Windows PCs, ASP was $515 in June. For Macs: $1,400. Desktop
Windows PC ASP: $489. Mac desktops: $1,398. Windows notebook ASP was
$520, or $569 when removing all those nasty, margin-sucking netbooks.
Mac laptops: $1,400,” Wilcox wrote.
For all of the appeal of low-cost netbooks, it’s better to sell a premium product with the profits those premium products can generate. Microsoft’s “Laptop Hunter” ads have taken aim at Apple’s premium pricing, but so far Apple is itself winning.
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