Beyonce is an artist that holds some serious star power. Back in 2013, the singer decided to test the limits of her popularity when she released her new album without any fanfare or announcements. Safe to say at that time, that was pretty much all anyone could talk about on social media.
This kind of breaks tradition where artists usually drops hints, or keeps reminding their fans that their album is about to be released. Turns out Beyonce did not have anything to worry about as the album broke the iTunes record where it was released as an exclusive, and now Apple wants to recreate that effect with other artists as well.
According to a report from Billboard, Apple’s VP of the iTunes Store, Robert Kondrk, had been pressuring label executives every since January to follow in the steps of Beyonce and release more albums that would exclusive to iTunes. (more…)
Apple Reportedly Pressuring Music Labels For Exclusive Releases original content from Ubergizmo.
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