Apple Shoots Mystery Product Ad at Indie Diner
Posted in: Apple, Media Players, rumors, tablets, Today's Chili
Apple’s secretive M.O. can get pretty annoying to us journalists, but we have to admit sometimes it makes things more fun. Take for example a report today claiming Apple shot a TV ad at Jax at the Tracks, a 1940s-style diner in Truckee, Calif. Jax at the Tracks owner Bud Haley told Truckee publication Sierra Sun that a scout found his restaurant for the shoot. No details on what the product was, of course. What could it be based on the setting?
The mom-and-pops diner suggests the ad could be targeted at a younger, hip generation with an appreciation for the obscure. But that doesn’t give away much, since Apple has always marketed its products for non-conformists. What type of gadget would be shown off at a diner? Probably not a MacBook, since that would be somewhat tacky at a diner. A touchscreen tablet, perhaps, where a geek could be showing off his vacation photos to his friends? Or maybe just the upcoming iPod Touch, which is rumored to feature a new camera? What are your guesses?
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Photo of a scene from a diner (not Jax): ThomasHawk/Flickr
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