Apple has been forced to delay the already-late white iPhone 4 yet again. Manufacturing problems are the reason, and the rumors say that getting the paint thick enough to look good, while still leaving space to fit the thing together is the actual cause. Whatever it is, one thing’s for sure. Apple isn’t happy. In fact, so annoyed is the normally professional PR department that it barely bothered to re-write last month’s press-release. Here they are, side-by-side (or top-by-bottom).
June 23, 2010:
White models of Apple’s new iPhone 4 have proven more challenging to manufacture than expected, and as a result they will not be available until the second half of July. The availability of the more popular iPhone 4 black models is not affected.
And today:
White models of Apple’s new iPhone® 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year. The availability of the more popular iPhone 4 black models is not affected.
Can you spot the difference? The new press release gains an “®” symbol, a new, much more vague date and the word “proven” has been dropped in favor of “continued”. My favorite is the unchanged last line, which says that the black iPhone is the more popular model. Could that be, do you think, because Apple hasn’t yet sold a single white iPhone 4?
The “later this year” part at least gets the PR folks off the hook for a while. Even if things don’t get better at the white iPhone factory, they have over five months before they’ll have to issue another statement. And a good thing too. What with antennagate, the Bumper Program and Apple’s record performance this quarter, the poor poppets at Apple Public Relations have had to write almost one release per week. They could do with a break.
Statement by Apple on White iPhone 4 (redux) [Apple]
Photo: Jon Snyder/Wired.com
See Also:
- Apple: No White iPhones for at Least Three Weeks
- IPhone 4G, Also Available in White?
- IPhone 3GS Handsets Overheat, Turn Brown
- What's Cracking? IPhone 3G, Apparently
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