Apple’s Jony Ive waxes eloquently about new iMacs on video

Slow pans. Deliberate zooms. White background. Yes, it’s another all too brief sit down with Apple’s chief designer Jonathan Ive — this time talking about the company’s freshly revised iMacs. Among other things, Ive seems to be particularly keen on how well that those big new 16:9 displays have been integrated into the design, noting that “it’s just display, and then no display.” Indeed. Head on past the break to check it out for yourself.

Continue reading Apple’s Jony Ive waxes eloquently about new iMacs on video

Filed under:

Apple’s Jony Ive waxes eloquently about new iMacs on video originally appeared on Engadget on Tue, 20 Oct 2009 12:48:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

No Responses to “Apple’s Jony Ive waxes eloquently about new iMacs on video”

Post a Comment