Breathe easy, Apple TV owners. Apple loves your baby as much as you do.
According to a presentation made to the Goldman Sachs technology conference (and recorded by Business Insider) Apple has no plans to discontinue the Apple TV. Yet.
“…There’s people — and I’m one of those — that they’re avid Apple TV
users, and so, because their gut says something there, we’re continuing
to invest in this,” Cook was quoted as saying. “But today it’s just a hobby.”
Apple has always been a bit indifferent to its little set-top box, even as rivals have begun creeping into the market (Seagate and Western Digital have both launched media extenders), or paved the way, as with TiVo. Still, many look ungainly compared to the Apple TV, with its integrated 802.11n networking and storage. Cook said that December sales of the Apple TV were up 35 percent.
Cook also reportedly said that the company has no plans to enter the TV market, which I wouldn’t think would be a big priority, given the lack of success companies like Gateway and Dell had a few years ago.
Post a Comment